Strategic Group Product Marketing Leader

Affirm, Inc.; Northern (KY); Hybrid; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly tech and wellness stipends

Flexible time off

Job summary

Affirm, Inc. is seeking a senior Group Product Marketing Manager to lead strategy and systems for the B2B product marketing organization.

You will synthesize merchant, consumer, market, and performance insights to shape strategy, strengthen merchant narratives, and guide investments across teams. You’ll set frameworks for segmentation, GTM planning, and measurement while guiding cross-portfolio opportunities from discovery to commercialization.

Qualifications

• 12+ years of experience in product marketing, product strategy, or related field.
• Strong track record informing strategic direction for large portfolios.
• Ability to connect complex products into clear narratives for leaders, merchants, and partners.

Responsibilities

• Own and evolve the portfolio narrative and messaging architecture.
• Coordinate go-to-market planning and align across planning, launches, and client opportunities.
• Equip Revenue teams with messaging, tools, and proof points.
• Lead Voice of the Merchant through advisory boards and feedback loops.
• Drive high-priority initiatives like partnerships or new market launches.
• Model Affirm’s values and foster cross-functional collaboration.

Skills

12+ years experience

B2B payments

Storytelling for leadership

Strategic direction

SQL & data analysis

AI fluency

Cross-functional collaboration

Tools

SQL

Job description

Affirm, Inc. is seeking a senior Group Product Marketing Manager to lead strategy and systems for the B2B product marketing organization.

You will synthesize merchant, consumer, market, and performance insights to shape strategy, strengthen merchant narratives, and guide investments across teams. You’ll set frameworks for segmentation, GTM planning, and measurement while guiding cross-portfolio opportunities from discovery to commercialization.