Strategic Field Marketing Manager — ABM & Events

HITRUST Alliance; Frisco (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

HITRUST is seeking a hands-on Field Marketing Manager in Frisco, TX, to plan and execute field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. The role spans executive dinners, roundtables, webinars, conferences, and large trade shows, both in-person and virtual.

The ideal candidate combines B2B demand generation with ABM strategies, uses data to measure ROI, and collaborates across Marketing and Sales to define audiences, budgets, and success metrics.

Qualifications

• 3–5 years of B2B marketing with hands-on field marketing, events, demand generation, or integrated campaigns.
• Experience planning and executing B2B events from planning through onsite execution, follow-up, and performance analysis.
• Hands-on Salesforce experience including Campaigns, campaign members, reporting, and basic pipeline analysis.
• Experience with HubSpot or another established marketing automation platform such as Marketo or Eloqua.
• Understanding of B2B sales processes and experience collaborating with Sales teams.
• Strong project-management, organizational, and communication skills, with the ability to manage multiple programs and deadlines.
• Ability to work independently in a cross-functional environment, travel 30–35% during heavier event periods, and manage event materials.

Responsibilities

• Plan and execute HITRUST field marketing programs, including industry conferences, sponsorships, trade shows, executive dinners, roundtables, webinars, customer programs, and other in-person and virtual experiences.
• Partner with Marketing and Sales to define target audiences, priority accounts, buying-group personas, objectives, and success measures for field programs.
• Coordinate pre-event Sales planning and promotion, including event briefs, attendee research, invitation strategies, seller readiness, email, digital, social, and web support.
• Manage event logistics from planning through onsite execution, including sponsorship deliverables, vendors, registration, signage, materials, shipping, speakers, schedules, and booth needs.
• Represent HITRUST onsite and help ensure Sales, executives, speakers, partners, and attendees have a well-organized experience.
• Coordinate post-event follow-up with Sales and Marketing, ensuring attendee and engagement information is captured accurately and appropriate next actions occur.
• Create and maintain Salesforce Campaigns and related reporting to help track account engagement, meetings, opportunities, pipeline creation, and influence.
• Use HubSpot and account-based marketing tools such as 6sense to support program execution, audience development, and account engagement efforts.
• Measure program performance and support recommendations for future investment, including which events or programs HITRUST should repeat, expand, modify, or discontinue.
• Support event budgeting, vendor coordination, process documentation, and other related duties and responsibilities as assigned to support organizational needs.

Skills

B2B marketing

Field marketing

Events management

Demand generation

Integrated campaigns

Salesforce

Campaign analysis

Cross-functional collaboration

Project management

Travel readiness

Tools

Salesforce

HubSpot

Marketo

Eloqua

6sense

Demandbase

Job description

Description

HITRUST is looking for a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and contribute to pipeline growth. The role will manage a portfolio of programs ranging from executive dinners and roundtables to webinars, customer programs, sponsored industry conferences, and large trade shows.

This is more than an event logistics role. The successful candidate will understand how field programs support integrated B2B demand generation and account-based marketing strategies and will use data to help evaluate program effectiveness and future investment.

Duties & Responsibilities:

• Plan and execute HITRUST field marketing programs, including industry conferences, sponsorships, trade shows, executive dinners, roundtables, webinars, customer programs, and other in-person and virtual experiences.
• Partner with Marketing and Sales to define target audiences, priority accounts, buying-group personas, objectives, and success measures for field programs.
• Coordinate pre-event Sales planning and promotion, including event briefs, attendee research, invitation strategies, seller readiness, email, digital, social, and web support.
• Manage event logistics from planning through onsite execution, including sponsorship deliverables, vendors, registration, signage, materials, shipping, speakers, schedules, and booth needs.
• Represent HITRUST onsite and help ensure Sales, executives, speakers, partners, and attendees have a well-organized experience.
• Coordinate post-event follow-up with Sales and Marketing, ensuring attendee and engagement information is captured accurately and appropriate next actions occur.
• Create and maintain Salesforce Campaigns and related reporting to help track account engagement, meetings, opportunities, pipeline creation, and influence.
• Use HubSpot and account-based marketing tools such as 6sense to support program execution, audience development, and account engagement efforts.
• Measure program performance and support recommendations for future investment, including which events or programs HITRUST should repeat, expand, modify, or discontinue.
• Support event budgeting, vendor coordination, process documentation, and other related duties and responsibilities as assigned to support organizational needs.

Required Qualifications:

• 3-5 years of B2B marketing experience, with hands-on responsibility for field marketing, events, demand generation, or integrated campaigns.
• Experience planning and executing B2B events from initial planning through onsite execution, follow-up, and performance analysis.
• Hands-on experience with Salesforce, including Campaigns, campaign members, reporting, and basic pipeline analysis.
• Experience with HubSpot or another established marketing automation platform such as Marketo or Eloqua.
• Understanding of B2B sales processes and experience collaborating with Sales teams.
• Strong project-management, organizational, and communication skills, with the ability to manage multiple programs and deadlines.
• Ability to work independently in a cross-functional environment, manage event budgets and vendors, travel approximately 30-35% during heavier event periods, and handle event materials as required.

Preferred Qualifications:

• Experience with 6sense, Demandbase, or another account-based marketing platform.
• Experience in cybersecurity, enterprise technology, SaaS, risk management, compliance, or another complex B2B market.
• Experience marketing to executive and enterprise audiences.
• Experience with executive dinners, roundtables, advisory boards, webinars, or other high-touch programs.
• Familiarity with account-based marketing, buying-group strategies, and event ROI measurement.

About HITRUST

HITRUST is the leader in validated cybersecurity assurance used in third-party risk management and compliance. HITRUST delivers assurance and certification programs for the application and independent validation of security, privacy, and AI controls, harmonized across more than 60 authoritative standards and frameworks. Its threat-adaptive approach combines tiered, selectable assessments (e1, i1, r2, and AI), an ecosystem of over 100 independent assessment firms, centralized quality assurance, standardized reporting, and a powerful SaaS platform to enable consistent, defensible, and scalable assurance. HITRUST delivers the only assurance certification with defensible proof of security, demonstrated by a 99.62% breach-free rate among certified environments in the 2026 Trust Report. For nearly 20 years, HITRUST has defined the standard for trustworthy cybersecurity proof, helping organizations demonstrate measurable cybersecurity resilience across their enterprises and third-party ecosystems.

HITRUST is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.