Field Marketing Manager, ABM & Events

Serval; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Impact

Growth

Culture

Job summary

Serval is seeking a Field Marketing Manager to collaborate with Sales and bring field programs to life across segments, helping execute ABM plays for our most important accounts. This hands-on role is ideal for someone early in their career who wants real ownership from day one.

You’ll plan experiences, coordinate events, and measure program impact, from invites and on-site logistics to pipeline influence. A creative thinker who can adapt quickly and travel roughly 25% will thrive in our

Qualifications

• 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
• Familiarity with Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
• Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
• Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
• A collaborative style that earns trust with Sales and marketing teammates quickly.
• Comfortable moving fast, experimenting, and adjusting in real time.
• A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
• Comfortable with roughly 25% travel, up to 50% seasonally.

Responsibilities

• Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
• Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
• Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
• Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
• Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
• Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

Skills

Field marketing

Event planning

ABM marketing

Sales collaboration

Data-driven decisions

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Serval is seeking a Field Marketing Manager to collaborate with Sales and bring field programs to life across segments, helping execute ABM plays for our most important accounts. This hands-on role is ideal for someone early in their career who wants real ownership from day one.

You’ll plan experiences, coordinate events, and measure program impact, from invites and on-site logistics to pipeline influence. A creative thinker who can adapt quickly and travel roughly 25% will thrive in our