Field Marketing Lead — B2B Tech & Cybersecurity Events

Cybersecurity Marketing Society; Frisco (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

HITRUST is seeking a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and contribute to pipeline growth. The role will manage a portfolio of programs from executive dinners and roundtables to webinars, customer programs, sponsored industry conferences, and large trade shows.

This role goes beyond event logistics; you will align field programs with ABM strategies, use data to evaluate performance, and help guide future

Qualifications

• 3-5 years of B2B marketing with field marketing, events, demand gen, or integrated campaigns.
• Experience planning and executing B2B events from planning to onsite execution, follow-up, and analysis.
• Hands-on experience with Salesforce campaigns, reporting, and pipeline analysis.
• Experience with HubSpot or other marketing automation platforms (Marketo, Eloqua).
• Understanding of B2B sales processes and collaboration with Sales teams.
• Strong project management, organizational, and communication skills.
• Ability to manage multiple programs, timelines, budgets, and vendors, with 30-35% travel when events peak.

Responsibilities

• Plan and execute HITRUST field marketing programs, including industry conferences, sponsorships, trade shows, executive dinners, roundtables, webinars, customer programs, and other in-person and virtual experiences.
• Partner with Marketing and Sales to define target audiences, priority accounts, buying-group personas, objectives, and success measures for field programs.
• Coordinate pre-event Sales planning and promotion, including event briefs, attendee research, invitation strategies, seller readiness, email, digital, social, and web support.
• Manage event logistics from planning through onsite execution, including sponsorship deliverables, vendors, registration, signage, materials, shipping, speakers, schedules, and booth needs.
• Represent HITRUST onsite and ensure Sales, executives, speakers, partners, and attendees have a well-organized experience.
• Coordinate post-event follow-up with Sales and Marketing, ensuring attendee data and engagements are captured and next actions defined.
• Create and maintain Salesforce Campaigns and related reporting to track engagement, meetings, opportunities, pipeline, and influence.
• Use HubSpot and ABM tools such as 6sense to support program execution, audience development, and engagement.
• Measure program performance and advise on future investment and ROI of events and programs.
• Support event budgeting, vendor coordination, process documentation, and other duties as needed.

Skills

B2B marketing

Field marketing

Event planning

Salesforce

HubSpot

ABM knowledge

Tools

Salesforce

HubSpot

6sense

Job description

HITRUST is seeking a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and contribute to pipeline growth. The role will manage a portfolio of programs from executive dinners and roundtables to webinars, customer programs, sponsored industry conferences, and large trade shows.

This role goes beyond event logistics; you will align field programs with ABM strategies, use data to evaluate performance, and help guide future