Field Marketing Strategist

HITRUST; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

HITRUST is seeking a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. The role covers conferences, roundtables, webinars, customer programs, and large trade shows, blending in-person and virtual experiences.

The ideal candidate will integrate field programs with ABM strategies, use data to measure effectiveness, and influence future investments.

Qualifications

• 3-5 years of B2B marketing experience with hands-on field marketing, events, demand generation, or integrated campaigns.
• Experience planning and executing B2B events from planning through onsite execution, follow-up, and performance analysis.
• Hands-on experience with Salesforce, including Campaigns, campaign members, reporting, and basic pipeline analysis.
• Experience with HubSpot or another established marketing automation platform such as Marketo or Eloqua.
• Understanding of B2B sales processes and experience collaborating with Sales teams.
• Strong project-management, organizational, and communication skills, with the ability to manage multiple programs and deadlines.
• Ability to travel approximately 30-35% during heavier event periods and handle event materials as required.

Responsibilities

• Plan and execute HITRUST field marketing programs, including conferences, sponsorships, trade shows, dinners, roundtables, webinars, customer programs, and in-person/virtual experiences.
• Partner with Marketing and Sales to define target audiences, priority accounts, personas, objectives, and success measures for field programs.
• Coordinate pre-event planning and promotion, including briefs, attendee research, invitations, seller readiness, and digital/social/web support.
• Manage event logistics from planning through onsite execution, including sponsorship deliverables, vendors, registration, signage, materials, and booth needs.
• Represent HITRUST onsite to ensure a well-organized experience for sales, executives, speakers, partners, and attendees.
• Coordinate post-event follow-up with Sales and Marketing, capturing engagement data and aligning next steps.
• Create and maintain Salesforce Campaigns and related reporting to track account engagement, meetings, opportunities, pipeline, and influence.
• Use HubSpot and ABM tools such as 6sense to support program execution and audience development.
• Measure program performance and advise on future investments, including repeat/expand/modify/discontinue decisions.
• Support event budgeting, vendor coordination, process documentation, and other related duties.

Skills

B2B marketing

Field marketing

Salesforce experience

Marketing automation

HubSpot

Campaign management

ABM

Event planning

Budget management

Tools

Salesforce

HubSpot

Marketo

Eloqua

6sense

Job description

HITRUST is seeking a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. The role covers conferences, roundtables, webinars, customer programs, and large trade shows, blending in-person and virtual experiences.

The ideal candidate will integrate field programs with ABM strategies, use data to measure effectiveness, and influence future investments.