Field Marketing Manager - ABM & Events (Contract)

Adecco; Boston (MA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Job summary

A staffing agency is seeking a Field Marketing Manager to lead integrated marketing efforts across North America. The role focuses on executing account-based marketing strategies to drive revenue growth and enhance brand presence. Ideal candidates should have a strong background in B2B demand generation, proficiency in tools like Marketo and Salesforce, and excellent communication skills. This contract position requires a bachelor's degree in a relevant field and offers various benefits to associates.

Qualifications

• 5+ years of B2B demand generation/marketing experience in tech/SaaS.
• Experience managing integrated campaigns from strategy to analysis.
• Proficient in marketing automation and CRM platforms.

Responsibilities

• Lead regional marketing strategy to meet pipeline goals.
• Execute integrated ABM campaigns with Sales team collaboration.
• Analyze marketing activities for pipeline growth and ROI.

Skills

ABM

B2B sales processes

Cross-channel campaign management

Lead scoring

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Business, Marketing or Communications

Tools

Marketo

Salesforce

6sense

Job description

A staffing agency is seeking a Field Marketing Manager to lead integrated marketing efforts across North America. The role focuses on executing account-based marketing strategies to drive revenue growth and enhance brand presence. Ideal candidates should have a strong background in B2B demand generation, proficiency in tools like Marketo and Salesforce, and excellent communication skills. This contract position requires a bachelor's degree in a relevant field and offers various benefits to associates.