Strategic Experience Planning Manager

Hearts & Science; Los Angeles (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science in Los Angeles is seeking a Manager, Experience Planning to drive day-to-day liaison between the client, vendor partners, and the media community, ensuring plans meet brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and partner creative agencies to ensure plans are integrated and achieve campaign goals. This role includes coachingAssociates and leading cross-channel strategy.

Qualifications

• 3+ years of cross-channel branding strategy or media/communications.
• Strong team management, interpersonal communication, and collaboration skills.
• Knowledge of advertising, marketing and media principles; basics in psychology, economics, journalism.
• Solid understanding of media types: Broadcast, Print, Outdoor and Digital.
• Knowledge of media dynamics and how elements interact and change.
• Understanding Investment side and SBUs competencies.
• Interest in client industry and environment.
• Knowledge of syndicated research, ad serving, media billing tools a plus.
• Ability to interpret media data sources and reported information.
• Appreciation of marketing and advertising principles and media concepts.

Responsibilities

• Supervise and train Associates and Senior Associates in planning processes.
• Manage client media issues; create solutions and resolve problems.
• Establish timetables for plan development.
• Incorporate strategic planning into communications plan development.
• Develop planning objectives aligning with client marketing direction.
• Pursue consumer-centric strategic thinking for campaigns.
• Oversee integrated offerings and tools implementation.
• Identify cross-platform deal opportunities when appropriate.
• Provide perspective on market media.
• Craft media plan recommendations and alternatives.
• Select media vehicles and schedule accordingly.
• Analyze competitive activity and market dynamics.
• Oversee execution of media plans and present to clients.
• Monitor performance to meet original objectives and strategies.
• Maintain budget control and approve media schedules and buys.
• Coordinate with Investment team and creatives.
• Study demographic data to identify target audiences.
• Handle client requests for plan or budget changes.

Skills

Cross-channel branding

Team management

Interpersonal communication

Advertising & media principles

Media types knowledge

Media data sources understanding

Marketing concepts & budgets

Presentation skills

Job description

Hearts & Science in Los Angeles is seeking a Manager, Experience Planning to drive day-to-day liaison between the client, vendor partners, and the media community, ensuring plans meet brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and partner creative agencies to ensure plans are integrated and achieve campaign goals. This role includes coachingAssociates and leading cross-channel strategy.