Experience Planning Manager, Media Strategy Lead

Hearts & Science; Sacramento (CA); On-site; USD 50,000 - 95,000; Full time

Job summary

Hearts & Science, a leading agency, seeks a Manager, Experience Planning to coordinate day-to-day client liaison, vendor partners, and the media community, ensuring plans align with brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and creative agencies to deliver integrated campaigns and drive results across Broadcast, Print, Outdoor and Digital media.

Qualifications

• 3+ years of experience in cross-channel branding strategy or media/communications.
• Proven, strong team management, interpersonal communication, and collaboration skills.
• Knowledge of principles of advertising, marketing and media; basic knowledge of underlying disciplines.
• Solid understanding of media types, including Broadcast, Print, Outdoor and Digital.
• Understanding of dynamics of media, performance of media elements alone and together.
• Knowledge of Investment side of business and Strategic Business Units’ competencies.
• Interest in client industry and environment.
• Knowledge of syndicated research, ad serving, media billing tools a plus.
• Ability to understand media data sources, measurement, and reporting.
• Appreciation of marketing and advertising principles and media concepts.

Responsibilities

• Supervising and training Associates and Senior Associates on day-to-day activities and planning processes.
• Managing the flow of client media-related issues and solving them.
• Establishing timetables for plan development.
• Integrating strategic planning into communication plan development.
• Developing planning objectives and strategies aligned with client marketing direction.
• Pursuing consumer-centric strategic thinking to reach target audiences.
• Overseeing integration of offerings and tools.
• Identifying opportunities for cross-platform deals.
• Providing media viewpoints on marketplace.
• Creating media plan recommendations and alternatives.
• Selecting media vehicles and scheduling.
• Analyzing competitive activity.
• Presenting plans to clients and monitoring execution.
• Ensuring budget control and monitoring buys/schedules.
• Coordinating with Investment teams and creative agencies.
• Studying demographic data to identify target audiences.
• Handling client requests and providing marketplace information.
• Meeting with media reps to pursue aligned ideas.

Skills

Cross-channel branding

Team management

Advertising & media knowledge

Media types breadth

Media data understanding

Presentation skills

Client liaison

Strategic thinking

Tools

Syndicated research tools

Ad serving

Media billing tools

Job description

Hearts & Science, a leading agency, seeks a Manager, Experience Planning to coordinate day-to-day client liaison, vendor partners, and the media community, ensuring plans align with brand objectives and guidelines.

You will collaborate with Integrated Planners, Data Science, and creative agencies to deliver integrated campaigns and drive results across Broadcast, Print, Outdoor and Digital media.