Strategic Digital Partnerships Lead

Initiative; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

In-office 3 days/wk

Job summary

Initiative is seeking a Manager, Digital Partnerships to lead a team of Negotiators and Associates, driving digital media plans from inception to completion. The role oversees deliverables, resource allocation, and growth while exploring non-traditional partnership opportunities across owned and earned media.

The position reports within the Media function at Initiative, emphasizing leadership, strategic planning, and client-facing collaboration to maximize partnership value and drive KPI

Qualifications

• Experience creating integrated marketing plans across traditional and non-traditional media.
• Ability to delegate and oversee Associates and Negotiators workloads.
• Experience with campaign management/ad serving technology (DoubleClick DART, Atlas DMT, Media Mind).
• Experience across a variety of media channels.
• Degree not required for this role.

Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
• Maintain daily client contact, manage requests, and foster relationships with media partners
• Present plan recommendations, identify new opportunities, and collaborate with internal teams
• Act as a key liaison, mentor associates, and ensure high-quality work standards
• Lead strategic media planning, participate in KPI and RFP development
• Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
• Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Skills

Media tools

Integrated marketing

Team delegation

Ad serving tech

Multi-channel

Degree optional

Campaign management

Education

Degree not required

Tools

DoubleClick DART

Atlas DMT

Media Mind

Job description

Initiative is seeking a Manager, Digital Partnerships to lead a team of Negotiators and Associates, driving digital media plans from inception to completion. The role oversees deliverables, resource allocation, and growth while exploring non-traditional partnership opportunities across owned and earned media.

The position reports within the Media function at Initiative, emphasizing leadership, strategic planning, and client-facing collaboration to maximize partnership value and drive KPI