Strategic Digital Media Sales Executive

TEGNA, Inc.; Washington (District of Columbia); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical plan options

Dental & vision coverage

401(k) match

Paid time off

Paid holidays

Job summary

TEGNA Inc. in Washington, DC is seeking a results-driven digital media sales account executive to drive revenue across streaming, display, video, and content partnerships.

You will identify new business, manage client relationships, and deliver tailored marketing strategies that drive measurable ROI. The ideal candidate has 3+ years in digital media sales, a track record of hitting targets, and strong data analytics, negotiation, and presentation skills.

Qualifications

• 3+ years in digital media sales or advertising.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of digital channels including programmatic, streaming, display, video, social and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics for insights.
• Self-motivated with a passion for sales and digital media.
• Proficient in CRM software and MS Office; familiarity with ad management tools is a plus.

Responsibilities

• Drive sales by identifying and securing new business opportunities across digital channels.
• Develop and nurture long-term client relationships and upsell opportunities.
• Provide consultative marketing solutions aligned to client goals.
• Research industry trends and generate a robust sales pipeline.
• Craft compelling proposals and presentations highlighting ROI.
• Collaborate with internal teams to plan and optimize campaigns.
• Regularly review campaign performance and report results to clients.
• Coordinate with account management and product teams on campaign strategy.

Skills

Digital sales

Target achievement

Negotiation

Presentation skills

Account management

Relationship building

Data-driven selling

Strategic selling

Tools

CRM software

Microsoft Office

Job description

TEGNA Inc. in Washington, DC is seeking a results-driven digital media sales account executive to drive revenue across streaming, display, video, and content partnerships.

You will identify new business, manage client relationships, and deliver tailored marketing strategies that drive measurable ROI. The ideal candidate has 3+ years in digital media sales, a track record of hitting targets, and strong data analytics, negotiation, and presentation skills.