Strategic Digital Media Sales Executive

NAB Leadership Foundation; Indianapolis (IN); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) with company match

Nine paid holidays and PTO

Job summary

TEGNA Inc. is seeking an experienced digital media sales professional in Indianapolis to drive revenue across streaming, display, and content marketing solutions.

You will build and nurture client relationships, deliver consultative strategies, and own the end-to-end sales cycle from prospecting to campaign optimization. The role requires a track record of meeting or exceeding targets, strong analytical skills, and proficiency with CRM systems.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self-motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Responsibilities

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients' needs.
• Strategically use CRMand prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Skills

Digital media sales

Communication skills

Negotiation

Data interpretation

CRM software

Tools

CRM software

Microsoft Office Suite

Ad management tools

Job description

TEGNA Inc. is seeking an experienced digital media sales professional in Indianapolis to drive revenue across streaming, display, and content marketing solutions.

You will build and nurture client relationships, deliver consultative strategies, and own the end-to-end sales cycle from prospecting to campaign optimization. The role requires a track record of meeting or exceeding targets, strong analytical skills, and proficiency with CRM systems.