Digital Sales Strategist — Cross-Platform Campaigns

TEGNA, Inc.; Washington (District of Columbia); Vor Ort; USD 80.000 - 100.000; Vollzeit

Zusammenfassung

TEGNA, Inc. is seeking a Digital Sales Strategist in Washington, DC to support and shape digital advertising solutions for clients.

You will collaborate with Account Executives, Account Managers, and sales leaders to ensure successful delivery of campaigns across broadcast, digital, and streaming platforms. The role requires 1-3 years in digital marketing sales support, knowledge of OTT, and proficiency with CRM and Microsoft Office.

Qualifikationen

• 1-3 years of digital marketing sales support experience.
• Expert knowledge of digital sales, OTT, and targeted display.
• Ability to create new revenue opportunities from cross-media synergies.
• Google AdWords and IAB certifications desirable.
• Proficient in Microsoft Office and Salesforce or other CRM.
• Strong presenter and communicator with internal and external customers.
• Excellent organizational and multi-tasking abilities.
• Self-motivated with a strong work ethic.

Aufgaben

• Prospect for new revenue opportunities using client insights.
• Upsell clients with full WUSA-TV Washington offerings.
• Create campaigns across broadcast, digital, and OTT.
• Expand relationships by understanding client needs and market.
• Coordinate with Account Management for execution.
• Partner with Account Manager for service and contract fulfillment.
• Utilize CRM to manage activity, pipeline, and forecasts.
• Represent the media group at community events.

Kenntnisse

Digital marketing sales

OTT advertising

Display advertising

Presenter

CRM knowledge

Google AdWords

Tools

Salesforce

Microsoft Office

Jobbeschreibung

TEGNA, Inc. is seeking a Digital Sales Strategist in Washington, DC to support and shape digital advertising solutions for clients.

You will collaborate with Account Executives, Account Managers, and sales leaders to ensure successful delivery of campaigns across broadcast, digital, and streaming platforms. The role requires 1-3 years in digital marketing sales support, knowledge of OTT, and proficiency with CRM and Microsoft Office.