AI-Driven B2B Marketing Leader

Isg One; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

ISG is seeking a strategic and results-driven Marketing Manager to accelerate growth in enterprise markets. You will architect AI-centered marketing strategies, drive qualified pipelines, elevate brand positioning, and connect with C-suite decision-makers across target industries.

You will own demand generation, content strategy, and marketing operations, collaborating with Sales, Consulting, and Research. The role reports to the global Chief Marketing Officer and emphasizes data-driven ROI and

Qualifications

• 5+ years of marketing experience at a large firm, including experience creating and leading marketing campaigns.
• Experienced with marketing automation, analytics and AI-based tools.
• Good storytelling skills across copywriting, stakeholder alignment and executive presentations.
• Significant project management experience with strong stakeholder management.
• Excellent presentation, verbal and written communication skills for external and internal audiences.

Responsibilities

• Architect AI-powered marketing ecosystems and deploy data-driven strategies.
• Orchestrate omnichannel campaigns across digital, social, content, and traditional channels.
• Drive revenue through predictive analytics and ROI-focused budgeting.
• Harness market intelligence with AI tools to anticipate trends.
• Partner with Sales and Consulting to align go-to-market strategies and data.

Skills

Marketing strategy

Marketing automation

AI-based tools

Storytelling

Project management

Executive communication

Stakeholder management

Presentation skills

Education

BA/BS in marketing or communications

Tools

Marketing automation platforms

Analytics tools

AI tools

Job description

ISG is seeking a strategic and results-driven Marketing Manager to accelerate growth in enterprise markets. You will architect AI-centered marketing strategies, drive qualified pipelines, elevate brand positioning, and connect with C-suite decision-makers across target industries.

You will own demand generation, content strategy, and marketing operations, collaborating with Sales, Consulting, and Research. The role reports to the global Chief Marketing Officer and emphasizes data-driven ROI and