Strategic Digital Marketing Lead for Multi-Channel Growth

NewAge Industries, Inc.; Upper Southampton Township (PA); On-site; USD 90,000 - 120,000; Full time

Job summary

NewAge Industries, Inc. is seeking a Digital Marketing Manager to develop and optimize our strategic digital marketing plan across SEO, SEM, email, social, and content to boost brand awareness and lead generation.

The role requires 5-7+ years in digital marketing, strong analytics, B2B experience, and collaboration with product, creative, and web teams to deliver cohesive campaigns and measurable results.

Qualifications

• Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, Business, or related field.
• 5-7+ years of progressive experience in digital marketing, marketing strategy, or related field.
• Demonstrated experience developing and executing multi-channel digital marketing campaigns.
• Demonstrated use of HubSpot, Adobe suite, Wordpress, Google Analytics GA4.
• Experience monitoring campaign performance, reporting analytics, and data-driven optimization.
• B2B manufacturing or industrial marketing experience preferred.
• Excellent written communication and project management skills.

Responsibilities

• Develop and optimize strategic annual digital marketing plans to drive awareness, engagement, lead generation, and revenue.
• Lead paid advertising (Google Ads and other PPC) and optimize campaigns.
• Support social media programs and assess growth opportunities and expansion potential.
• Create in-house SEO program and implement changes to strengthen visibility with Webmaster collaboration.
• Monitor, analyze, and report on KPIs such as website traffic, conversions, ROI, CAC, and engagement.
• Conduct market research, audience segmentation, competitor analysis, and benchmarking.
• Collaborate with Product Management to publish blog content and support SEO initiatives.
• Oversee digital content across websites, landing pages, emails, social channels for cohesive branding.
• Collaborate with creatives, web developers, and external partners to execute digital initiatives.
• Recommend improvements based on performance data and implement optimization strategies.
• Ensure digital marketing activities align with branding standards and marketing objectives.

Skills

Digital strategy

Multi-channel campaigns

Analytics & optimization

Content marketing

B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Analytics GA4

WordPress

Adobe Creative Suite

Job description

NewAge Industries, Inc. is seeking a Digital Marketing Manager to develop and optimize our strategic digital marketing plan across SEO, SEM, email, social, and content to boost brand awareness and lead generation.

The role requires 5-7+ years in digital marketing, strong analytics, B2B experience, and collaboration with product, creative, and web teams to deliver cohesive campaigns and measurable results.