B2B Digital Marketing Lead, Performance & Pipeline

Digitalzone; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Digitalzone is seeking a Manager of Digital Marketing to lead digital strategy across campaigns and ongoing plans. You will collaborate with the marketing team to develop, execute, and optimize digital initiatives, including email, search, display, and social ads.

The role emphasizes data-informed decision making, cross-functional collaboration with copy/design and web teams, and managing a paid media budget. A strong background in B2B digital marketing and analytics is required.

Qualifications

• 3+ years of digital marketing experience, preferably in B2B.
• Proficiency in email marketing (Pardot) and paid media (Google Ads, LinkedIn).
• Strong analytics, reporting, and data storytelling abilities.
• Clear written communication and ability to defend decisions.
• Excellent written and verbal communication; strong public speaking.
• Detail-oriented, organized, able to juggle multiple tasks.

Responsibilities

• Plan and execute digital marketing campaigns across ads, social, and email.
• Assess and optimize channels based on performance insights.
• Develop regular performance reporting for leadership.
• Create data-informed insights with copy/design teams to improve assets.
• Collaborate with web/dev teams to optimize user experience.
• Manage the paid media budget.

Skills

Digital marketing

B2B marketing

Email marketing (Pardot)

Google Ads

LinkedIn ads

Google Analytics

Data visualization

Communication skills

Public speaking

Attention to detail

Time management

MS Office

Education

Bachelor's in Marketing or Communications

Tools

Pardot

Google Ads

LinkedIn Ads

Google Analytics

Excel

PowerPoint

Job description

Digitalzone is seeking a Manager of Digital Marketing to lead digital strategy across campaigns and ongoing plans. You will collaborate with the marketing team to develop, execute, and optimize digital initiatives, including email, search, display, and social ads.

The role emphasizes data-informed decision making, cross-functional collaboration with copy/design and web teams, and managing a paid media budget. A strong background in B2B digital marketing and analytics is required.