Director of Digital Marketing & Advertising

iRiS Recruiting Solutions; Milwaukee (WI); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

iRiS Recruiting Solutions in Milwaukee, WI seeks a seasoned digital marketing leader to drive strategy across SEO, AI-powered discovery, and demand generation. You will shape campaigns across search, social, programmatic, and analytics to fuel growth.

This leadership role requires building and guiding a team, managing agencies and budgets, and aligning marketing with sales and CRM. A strong background in marketing tech, analytics, and cross-functional collaboration is essential.

Qualifikationen

• 7+ years in digital marketing, demand generation, advertising, or performance marketing.
• Deep knowledge of SEO, paid media, and campaign optimization.
• Understanding of AI search and changing discovery behavior.
• Experience with marketing automation, CRM, CMS, analytics, and reporting.
• Leadership across teams, agencies, budgets, and cross-functional work.
• Bachelor’s degree in marketing, business, communications, digital media, advertising, or a related field.

Aufgaben

• Set SEO and AI discovery strategy across search and answer engines.
• Develop demand-generation campaigns across paid search, social, programmatic, display, and retargeting.
• Build full-funnel campaigns that turn awareness into qualified leads.
• Strengthen marketing automation, lead nurturing, and CRM alignment.
• Use performance data to improve return, visibility, engagement, and lead quality.
• Guide integrated digital, content, email, advertising, and event campaigns.
• Lead and develop a team while managing agencies, budgets, and partners.

Kenntnisse

Digital marketing

Demand generation

SEO

Paid media

Marketing automation

CRM

Leadership

Team management

Ausbildung

Bachelor’s degree in marketing, business, communications, digital media, advertising, or a related field

Tools

CRM

CMS

Analytics

Reporting

Jobbeschreibung

Location: Milwaukee, WI

Lead digital marketing strategy across search, advertising, demand generation, and emerging AI-powered discovery.

What you will lead

• Set SEO and AI discovery strategy across search and answer engines
• Develop demand-generation campaigns across paid search, social, programmatic, display, and retargeting
• Build full-funnel campaigns that turn awareness into qualified leads
• Strengthen marketing automation, lead nurturing, and CRM alignment
• Use performance data to improve return, visibility, engagement, and lead quality
• Guide integrated digital, content, email, advertising, and event campaigns
• Lead and develop a team while managing agencies, budgets, and partners

What you bring

• 7+ years in digital marketing, demand generation, advertising, or performance marketing
• Deep knowledge of SEO, paid media, and campaign optimization
• Understanding of AI search and changing discovery behavior
• Experience with marketing automation, CRM, CMS, analytics, and reporting
• Leadership across teams, agencies, budgets, and cross-functional work
• Bachelor’s degree in marketing, business, communications, digital media, advertising, or a related field

B2B marketing in manufacturing, industrial products, or channel-driven sales is a plus. This leadership role offers the chance to shape how digital marketing supports business growth.