Remote VP, Global Digital Growth & AI-Driven Demand

IDC Corporate; Massachusetts; Remote; USD 280,000 - 285,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) company match

Job summary

IDC is seeking a VP, Digital Growth to own IDC’s global digital presence and performance across website, channels, platforms, and experiences that generate awareness and pipeline at scale. You will lead strategy for web, SEO/AEO, paid media, social, and marketing technology, ensuring every digital investment is measurable and tied to revenue.

As AI reshapes how buyers discover software, you will build a measurable demand-gen framework, optimize nurture programs, and drive transformation across

Qualifications

• 8+ years in digital marketing within enterprise B2B SaaS/AI or Data.
• Deep expertise across web strategy, SEO, and paid media with measurable pipeline impact.
• Strong understanding of AEO/AI-driven search and evolving buyer behavior.

Responsibilities

• Own IDC’s global website and demand-gen channels to drive traffic and pipeline.
• Develop global digital strategy across web, SEO, paid media, social, and experiences.
• Create a repeatable digital playbook to integrate acquired companies into IDC strategy.
• Drive global SEO, technical SEO, content, and authority growth.
• Lead AEO strategy to improve discoverability with AI assistants and search.
• Oversee global paid media with CAC targets and ROI optimization.
• Lead digital marketing tech stack and analytics to connect activity to revenue.

Skills

Web strategy

SEO & paid media

Leadership

Data-driven analytics

Marketing automation

Tools

HubSpot

Google Analytics

Salesforce

Paid media platforms

Job description

IDC is seeking a VP, Digital Growth to own IDC’s global digital presence and performance across website, channels, platforms, and experiences that generate awareness and pipeline at scale. You will lead strategy for web, SEO/AEO, paid media, social, and marketing technology, ensuring every digital investment is measurable and tied to revenue.

As AI reshapes how buyers discover software, you will build a measurable demand-gen framework, optimize nurture programs, and drive transformation across