B2B Digital Marketing Leader — Growth, Strategy & Leadership

Weaver; Houston (TX); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k) plan

Flexible PTO

Sick leave

Holidays

Recharge days

Learning & development

Job summary

Weaver seeks a Digital Marketing Manager to lead and evolve its digital marketing efforts, expanding brand awareness and audience engagement. You will partner with leadership and business development to craft integrated campaigns across paid media, ABM, search visibility, and content promotion.

Applicants should have a Bachelor's degree in marketing or related field and at least 9 years of digital marketing experience with strong B2B expertise, data-driven insights, and campaign optimization

Qualifications

• This role requires 9 years of digital marketing experience.
• Strong B2B marketing experience is required.
• Experience building integrated digital marketing campaigns with data-driven insights.
• Experience developing and optimizing campaigns and analyzing performance metrics.

Responsibilities

• Lead and evolve the firm's digital marketing efforts to expand brand awareness and engagement.
• Develop and execute integrated digital marketing campaigns across paid media, ABM, search visibility and content.
• Partner with firm leadership, marketing plan managers and business development to support growth.
• Shape the digital marketing strategy and continuously identify opportunities to improve performance.

Skills

Digital marketing

B2B marketing

Campaign management

Data analytics

Education

Bachelor's degree in marketing, advertising, communications or related business discipline

Job description

Weaver seeks a Digital Marketing Manager to lead and evolve its digital marketing efforts, expanding brand awareness and audience engagement. You will partner with leadership and business development to craft integrated campaigns across paid media, ABM, search visibility, and content promotion.

Applicants should have a Bachelor's degree in marketing or related field and at least 9 years of digital marketing experience with strong B2B expertise, data-driven insights, and campaign optimization