Strategic Digital Growth & Analytics Manager

NAB Leadership Foundation; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

NAB Leadership Foundation seeks a Strategic Account Manager to lead digital campaign management and analytics for the Nashville sales team. You will coordinate with Nexstar’s digital marketing services to retain existing business and grow revenue through effective campaign deployment and reporting.

The role requires collaboration with local sales, development of audience extension campaigns, and delivering insightful performance reports across channels.

Qualifications

• BA/BS in Business, Marketing, Advertising or Communications preferred.
• 2+ years of digital marketing support or media sales support experience preferred.
• Significant knowledge of local digital marketing services product offerings and their effective use.
• Motivated, enthusiastic, self-starter able to work independently and on a team.

Responsibilities

• Work with sales executives to ensure client expectations are met with campaign elements.
• Manage digital audience extension campaigns including implementation, deployment, and analytics.
• Analyze campaign performance and recommend optimization for better results.
• Collaborate with multiple digital platforms for insertion, analytics and reporting.
• Create dynamic and visual reports that clearly articulate campaign performance.
• Maintain regular communication with station clients, sales executives and managers.
• Become a digital platform expert in how each platform works and performs.
• Create and execute social media ads as needed (Facebook, Instagram).
• Support local special projects as needed.

Skills

Digital marketing

Media sales support

Client relationship

Campaign analytics

Spreadsheet proficiency

Education

Bachelor's degree in Business/Marketing/Advertising/Communications

Tools

Excel

PowerPoint

In-house sales systems

Job description

NAB Leadership Foundation seeks a Strategic Account Manager to lead digital campaign management and analytics for the Nashville sales team. You will coordinate with Nexstar’s digital marketing services to retain existing business and grow revenue through effective campaign deployment and reporting.

The role requires collaboration with local sales, development of audience extension campaigns, and delivering insightful performance reports across channels.