Strategic Account Manager

Nexstar Media Group, Inc.; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. in Nashville seeks a Strategic Account Manager to drive digital campaign implementation and analysis, working with the local sales team to grow digital marketing services revenue.

You will manage campaigns across platforms, produce dynamic reports, and partner with clients to meet objectives while staying ahead of industry trends.

Ideal candidates have 2+ years in digital marketing support or media sales support and are proficient in Excel and PowerPoint.

Qualifications

• BA or BS in Business, Marketing, Advertising or Communications.
• 2+ years of digital marketing support or media sales support.
• Knowledge of local digital marketing services product offerings.
• Strong initiative, able to work independently and in a team.
• Curiosity about digital platforms and trends.
• Excellent follow-up, organization, and attention to detail.
• Proficient with Excel and PowerPoint; comfortable with in-house sales systems.

Responsibilities

• Collaborate with sales executives to meet client expectations for campaigns.
• Manage digital audience extension campaigns: implementation, deployment, analytics.
• Analyze campaign performance and recommend optimizations.
• Work with multiple digital platforms for insertion, analytics, reporting.
• Create dynamic, visual campaign performance reports.
• Communicate with clients, sales executives, and managers.
• Become a digital platform expert on how each platform works.
• Create and execute social media ads (FB, IG).
• Assist with local special projects as needed.
• Other duties as assigned.

Skills

Digital marketing

Campaign analytics

Client relationship management

Team collaboration

Attention to detail

Education

BA or BS in Business, Marketing, Advertising or Communications

Tools

Excel

PowerPoint

In-house sales systems

Job description

It's fun to work in a company where people truly believe in what they are doing! The Nashville sales team is driven to produce results and have fun doing it! We work hard, play hard and WIN! Our digital sales performance has been on a steady climb and we are looking for an energetic, strategic, forward thinking thought leader to join our team and continue the climb.

As a member of the Nashville / Nexstar digital sales team, the Strategic Account Manager is responsible for managing digital implementation, campaign analysis, and campaign performance reporting effectively contributing to growth of digital marketing service revenue for the company. This person will achieve this by effectively scheduling, deploying, monitoring, analyzing and reporting digital campaigns with the objective of retaining business and finding ways to increase revenue on existing business. The ideal candidate will have experience interacting with digital marketing services products including, but not limited to, targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships. The SAM will work, in partnership with the local Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The SAM will achieve this by ensuring campaign effectiveness and, as such, advance client objectives.

Responsibilities:

• Work with sales executives to ensure client expectations are being met with the campaign elements
• Manage digital audience extension campaigns including implementation, deployment, and analytics
• Analyze campaign performance and recommend optimization for performance
• Work with multiple digital platforms for insertion, analytics and reporting
• Create dynamic and visual reports that articulate the campaign performance
• Consistently communicate with station clients, sales executives and managers
• Become a digital platform expert in how each platform works and performs
• Create and execute social media ads as needed (emphasis on FB, IG)
• Assist with local special projects as needed
• Other duties as assigned

Requirements and Skills:

• BA or BS in Business, Marketing, Advertising or Communications preferred
• 2+ years of digital marketing support or media sales support preferred
• Significant knowledge of local digital marketing services product offering and their effective use
• Motivated, enthusiastic, self-starter who is able to work both independently and on a team
• Natural curiosity for learning new developments in digital and emerging platforms
• Excellent follow-up, strong organizational skills, attention to detail
• Up to date on latest trends in digital marketing service industry
• Resourceful, organized, self-motivated and a skillful multi-tasker
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

Physical Demands & Work Environment:

The SAM must be able to conduct phone and e-mail conversations, conduct in-person meetings with individuals or groups, make decisions without supervision, work indoors in environmentally controlled conditions, and travel throughout the local community.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!