Strategic Account Manager

NAB Leadership Foundation; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

NAB Leadership Foundation seeks a Strategic Account Manager to lead digital campaign management and analytics for the Nashville sales team. You will coordinate with Nexstar’s digital marketing services to retain existing business and grow revenue through effective campaign deployment and reporting.

The role requires collaboration with local sales, development of audience extension campaigns, and delivering insightful performance reports across channels.

Qualifications

• BA/BS in Business, Marketing, Advertising or Communications preferred.
• 2+ years of digital marketing support or media sales support experience preferred.
• Significant knowledge of local digital marketing services product offerings and their effective use.
• Motivated, enthusiastic, self-starter able to work independently and on a team.

Responsibilities

• Work with sales executives to ensure client expectations are met with campaign elements.
• Manage digital audience extension campaigns including implementation, deployment, and analytics.
• Analyze campaign performance and recommend optimization for better results.
• Collaborate with multiple digital platforms for insertion, analytics and reporting.
• Create dynamic and visual reports that clearly articulate campaign performance.
• Maintain regular communication with station clients, sales executives and managers.
• Become a digital platform expert in how each platform works and performs.
• Create and execute social media ads as needed (Facebook, Instagram).
• Support local special projects as needed.

Skills

Digital marketing

Media sales support

Client relationship

Campaign analytics

Spreadsheet proficiency

Education

Bachelor's degree in Business/Marketing/Advertising/Communications

Tools

Excel

PowerPoint

In-house sales systems

Job description

It's fun to work in a company where people truly believe in what they are doing! The Nashville sales team is driven to produce results and have fun doing it! We work hard, play hard and WIN! Our digital sales performance has been on a steady climb and we are looking for an energetic, strategic, forward thinking thought leader to join our team and continue the climb.

As a member of the Nashville / Nexstar digital sales team, the Strategic Account Manager is responsible for managing digital implementation, campaign analysis, and campaign performance reporting effectively contributing to growth of digital marketing service revenue for the company. This person will achieve this by effectively scheduling, deploying, monitoring, analyzing and reporting digital campaigns with the objective of retaining business and finding ways to increase revenue on existing business. The ideal candidate will have experience interacting with digital marketing services products including, but not limited to, targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships. The SAM will work, in partnership with the local Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The SAM will achieve this by ensuring campaign effectiveness and, as such, advance client objectives .

Responsibilities:

• Work with sales executives to ensure client expectations are being met with the campaign elements
• Manage digital audience extension campaigns including implementation, deployment, and analytics
• Analyze campaign performance and recommend optimization for performance
• Work with multiple digital platforms for insertion, analytics and reporting
• Create dynamic and visual reports that articulate the campaign performance
• Consistently communicate with station clients, sales executives and managers
• Become a digital platform expert in how each platform works and performs
• Create and execute social media ads as needed (emphasis on FB, IG)
• Assist with local special projects as needed
• Other duties as assigned

Requirements and Skills:

• BA or BS in Business, Marketing, Advertising or Communications preferred
• 2+ years of digital marketing support or media sales support preferred
• Significant knowledge of local digital marketing services product offering and their effective use
• Motivated, enthusiastic, self-starter who is able to work both independently and on a team
• Natural curiosity for learning new developments in digital and emerging platforms
• Excellent follow-up, strong organizational skills, attention to detail
• Up to date on latest trends in digital marketing service industry
• Resourceful, organized, self-motivated and a skillful multi-tasker
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

Physical Demands & Work Environment:

The SAM must be able to conduct phone and e-mail conversations, conduct in-person meetings with individuals or groups, make decisions without supervision, work indoors in environmentally controlled conditions, and travel throughout the local community.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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