Digital Campaign Strategy Lead

Nexstar Media Group, Inc.; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. in Nashville seeks a Strategic Account Manager to drive digital campaign implementation and analysis, working with the local sales team to grow digital marketing services revenue.

You will manage campaigns across platforms, produce dynamic reports, and partner with clients to meet objectives while staying ahead of industry trends.

Ideal candidates have 2+ years in digital marketing support or media sales support and are proficient in Excel and PowerPoint.

Qualifications

• BA or BS in Business, Marketing, Advertising or Communications.
• 2+ years of digital marketing support or media sales support.
• Knowledge of local digital marketing services product offerings.
• Strong initiative, able to work independently and in a team.
• Curiosity about digital platforms and trends.
• Excellent follow-up, organization, and attention to detail.
• Proficient with Excel and PowerPoint; comfortable with in-house sales systems.

Responsibilities

• Collaborate with sales executives to meet client expectations for campaigns.
• Manage digital audience extension campaigns: implementation, deployment, analytics.
• Analyze campaign performance and recommend optimizations.
• Work with multiple digital platforms for insertion, analytics, reporting.
• Create dynamic, visual campaign performance reports.
• Communicate with clients, sales executives, and managers.
• Become a digital platform expert on how each platform works.
• Create and execute social media ads (FB, IG).
• Assist with local special projects as needed.
• Other duties as assigned.

Skills

Digital marketing

Campaign analytics

Client relationship management

Team collaboration

Attention to detail

Education

BA or BS in Business, Marketing, Advertising or Communications

Tools

Excel

PowerPoint

In-house sales systems

Job description

Nexstar Media Group, Inc. in Nashville seeks a Strategic Account Manager to drive digital campaign implementation and analysis, working with the local sales team to grow digital marketing services revenue.

You will manage campaigns across platforms, produce dynamic reports, and partner with clients to meet objectives while staying ahead of industry trends.

Ideal candidates have 2+ years in digital marketing support or media sales support and are proficient in Excel and PowerPoint.