Strategic Digital Ad Sales Lead

Subset; Missoula (MT); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Subset, a leading ad tech and digital agency, seeks a Digital Ad Sales Lead to drive revenue by selling a full suite of digital advertising services. You will lead new business development across media, creative, data, and technologies, owning the sales process from prospecting to close.

The ideal candidate will be a consultative seller with a track record of winning campaigns, building client relationships, and exceeding revenue targets.

Qualifications

• 3+ years of success in digital media sales, agency sales, programmatic advertising, or related field, with a track record of closing campaigns.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
• Strong understanding of the digital advertising ecosystem, CPM pricing, programmatic buying, audience and data targeting, and major platforms.
• Exceptional verbal, written, and presentation skills; ability to explain complex programmatic, data, and AI concepts to non-technical stakeholders.
• Self-motivated, organized, persistent, resilient; strong negotiation skills and ability to own full sales cycle.
• Able to work independently while collaborating with cross-functional teams.

Responsibilities

• New Business Development: identify, prospect, and win new clients through outreach (cold calls, email, LinkedIn, events, referrals).
• Consultative Selling: understand client business and translate needs into campaign strategies across media, creative, data, and tech.
• Presentations, Pitches & Closing: develop media kits and proposals, lead client presentations, negotiate contracts and close deals.
• Account Management & Growth: be primary contact, monitor campaign performance, identify upsell/renewal opportunities, maintain records.
• Industry Fluency: stay current on digital trends, programmatic tech, AI in advertising, and data solutions.

Skills

Digital media sales

Consultative selling

Relationship building

Communication skills

Negotiation

Prospecting

Education

Bachelor's degree in Marketing/Business

Tools

CRM tools

Google Workspace

PowerPoint

Job description

Subset, a leading ad tech and digital agency, seeks a Digital Ad Sales Lead to drive revenue by selling a full suite of digital advertising services. You will lead new business development across media, creative, data, and technologies, owning the sales process from prospecting to close.

The ideal candidate will be a consultative seller with a track record of winning campaigns, building client relationships, and exceeding revenue targets.