Remote Lead, Digital Ad Strategy & Growth

Aisle 518; United States; Remote; USD 78,000 - 90,000; Full time

Benefits offered by this job

Health/dental/vision plans

Mental health coverage

Health FSA

Dependent Care FSA

Cell phone allowance

Student loan reimbursement

Gym reimbursement

401K with matching

PTO 16 days

Job summary

Aisle 518 Strategies is seeking a digital advertising leader to manage multiple large accounts with autonomy and mentor junior staff. You will oversee campaign strategy, execution, and optimization, focusing on creative approaches, audience development, placements, A/B testing, and performance thresholds across statewide and national campaigns.

You will innovate with new platforms and tools, create reports for leadership and clients, collaborate with internal teams, and identify opportunities to

Qualifications

• 3-4+ years of professional experience running and trafficking large direct response marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising
• At least one cycle working on a political campaign, at a political organization, or within a firm that works with one of those two
• Experience talking campaign or organizational leaders through the results of direct response marketing campaigns
• Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms
• Experience in report template design, data visualization, and presentation design a plus
• Impeccable attention to detail and metric-driven analytical thinking

Responsibilities

• Lead digital ad campaign strategy, execution, and optimization across multiple statewide and/or national campaigns
• Lead experimentation with new platforms, tactics, and strategies
• Create reports, verify accuracy, and provide analysis to leadership and clients
• Collaborate with internal teams to drive advertising results and anticipate client needs
• Relentlessly identify opportunities for online advertising to achieve client outcomes and integrate with email, SMS, TV, organizing, and comms
• Mentor and train staff on digital marketing strategies and processes as needed
• Help identify new business opportunities and work with leadership to develop them

Skills

Direct response marketing

Facebook Ads

Google Ads

Twitter Ads

Campaign management

Data analysis

Tools

Blue State Digital

NGP

ActionKit

Salesforce

Job description

Aisle 518 Strategies is seeking a digital advertising leader to manage multiple large accounts with autonomy and mentor junior staff. You will oversee campaign strategy, execution, and optimization, focusing on creative approaches, audience development, placements, A/B testing, and performance thresholds across statewide and national campaigns.

You will innovate with new platforms and tools, create reports for leadership and clients, collaborate with internal teams, and identify opportunities to