Strategic Demand Operations Lead

Grant Thornton; Dallas (TX); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Grant Thornton is seeking a Manager of Demand Operations to oversee inbound lead processes, targeted outbound prospecting, and activation of priority accounts, accelerating early-stage pipeline. You will identify buyer intent, conduct account research, and drive engagement across Marketing, CREs, and Sales Excellence to convert inquiries into qualified conversations.

The role emphasizes CRM governance, SLA adherence, and collaboration with cross-functional teams to ensure timely handoffs and

Qualifications

• Bachelor’s degree in Marketing or another relevant field, or equivalent experience.
• Minimum 5–7+ years of experience in demand generation, inside sales, business development, sales development, or a related B2B role.
• Demonstrated experience managing inbound lead processes and executing targeted outbound prospecting and account-activation motions.
• Strong written communication skills, including the ability to develop concise, personalized outreach for inbound follow-up and outbound prospecting.
• Strong verbal communication skills, with the ability to articulate value propositions and support discovery conversations across industries and buyer personas.
• Experience using CRM systems, sales engagement platforms, and sales intelligence tools.
• Strong project management, organization, and cross-functional collaboration skills.
• Ability to manage multiple inbound and outbound motions concurrently while maintaining disciplined follow-through.
• Analytical mindset with the ability to interpret buyer signals, performance metrics, and conversion patterns and translate them into action.

Responsibilities

• Manage the inbound lead process end to end, including intake, qualification, prioritization, assignment, and progression of qualified opportunities through established service-level expectations.
• Coordinate engagement with leaders, CREs, subject matter experts, and other stakeholders, ensuring timely lead acceptance, preparation, participation, and follow-through.
• Drive rapid client engagement by facilitating outreach, scheduling meetings, preparing briefing materials, coordinating stakeholders, and monitoring progress against target response and meeting timelines.
• Maintain ownership of early-stage pipeline momentum until opportunities are successfully transitioned to sales or delivery teams.
• Maintain process governance and pipeline integrity by ensuring CRM records, opportunity data, activity tracking, action items, and status updates are complete, accurate, and current.
• Monitor adherence to lead-management SLAs, identify stalled opportunities, and elevate issues that could delay client engagement or pipeline progression.

Skills

Lead management

Pipeline enablement

Outbound prospecting

Meeting generation

Data integrity

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or relevant field

Tools

CRM systems

Sales engagement platforms

Sales intelligence tools

LinkedIn

Job description

Grant Thornton is seeking a Manager of Demand Operations to oversee inbound lead processes, targeted outbound prospecting, and activation of priority accounts, accelerating early-stage pipeline. You will identify buyer intent, conduct account research, and drive engagement across Marketing, CREs, and Sales Excellence to convert inquiries into qualified conversations.

The role emphasizes CRM governance, SLA adherence, and collaboration with cross-functional teams to ensure timely handoffs and