Strategic Demand Gen Leader: Lead Pipeline Growth

Honeywell INC.; Hamilton (VA); On-site; USD 110,000 - 138,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Life Insurance

401(k) match

Flexible Spending Accounts

Health Savings Accounts

Employee Assistance Program (EAP)

Parental Leave

Paid Time Off

12 Paid Holidays

Job summary

Honeywell INC. is seeking a Principal Demand Generation Representative in Virginia to lead the development and execution of demand generation strategies, generating qualified leads and driving pipeline growth.

You will collaborate with marketing, sales, and product teams to align initiatives with business objectives and launches. You will analyze market trends, leverage marketing automation and CRM tools to track performance, and mentor the demand generation team to drive continuous improvement

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Master's degree in Marketing or Business Administration.

Responsibilities

• Lead the development and execution of comprehensive demand generation strategies to drive qualified leads and pipeline growth.
• Collaborate with marketing, sales, and product teams to align demand generation efforts with business objectives and product launches.
• Analyze market trends, customer insights, and competitive landscape to identify new opportunities and optimize demand generation campaigns.
• Utilize advanced marketing automation and CRM tools to track and report on lead generation performance, ROI, and attribution.
• Provide strategic guidance and mentorship to the demand generation team, driving continuous improvement and professional development.

Skills

Lead generation

Marketing automation

Analytics

Strategic thinking

Mentoring

Education

Bachelor's degree in Business Administration or Marketing

Master's degree in Marketing or MBA

Tools

CRM tools

Marketing automation platforms

Job description

Honeywell INC. is seeking a Principal Demand Generation Representative in Virginia to lead the development and execution of demand generation strategies, generating qualified leads and driving pipeline growth.

You will collaborate with marketing, sales, and product teams to align initiatives with business objectives and launches. You will analyze market trends, leverage marketing automation and CRM tools to track performance, and mentor the demand generation team to drive continuous improvement