ABM Program Lead – Demand Gen & SDR Alignment

Portnox; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Portnox is seeking a Marketing ABM Lead to own the build-out of our account-based marketing motion in Austin, TX. You will define channel mix across content, display, social, email, and events, always-on and evolving to engage named target accounts and their buying committees.

You will design messaging by segment and persona, refresh campaigns with new assets, and collaborate with SDRs to ensure messaging aligns with broader outreach.

Qualifications

• 4-6+ years in B2B demand generation or ABM, ideally building/scaling ABM from the ground up.
• Hands-on experience with ABM/intent platforms (e.g., 6sense) and content syndication vendors (TechTarget, BrightTalk).
• Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn).
• Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach).
• Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools.
• Track record partnering closely with SDR/BDR teams and leading recurring working sessions.
• Strong analytical and reporting skills with account-level dashboards.
• Strategic mindset with a hands-on approach to building programs from scratch.
• Bachelor's degree in Marketing/Business/Communications or equivalent practical experience.
• Experience in cybersecurity/IT or other technical B2B areas is a plus.

Responsibilities

• Design and build a repeatable ABM campaign framework across content, display, paid social, email, and events.
• Define messaging and assets by segment and persona for target accounts and buying committees.
• Treat campaigns as always-on motions updated with new content and webinars.
• Manage ongoing account-based content syndication and display/programmatic advertising.
• Own paid social and intent-triggered email programs, coordinating with SDRs and outreach teams.
• Align marketing campaigns with SDR outreach for cohesive messaging and timing.
• Plan and execute high-touch account engagement events for priority accounts.
• Lead regular campaign execution reviews with SDRs and ensure cross-channel coordination.
• Build reports on account engagement, intent progression, and funnel progression.

Skills

ABM strategy

Campaign design

Channel marketing

Analytics & reporting

SDR alignment

Marketing automation

CRM (Salesforce)

Sales enablement

Education

Bachelor's degree in Marketing/Business/Communications

Tools

6sense

TechTarget

BrightTalk

Outreach

Salesforce

Job description

Portnox is seeking a Marketing ABM Lead to own the build-out of our account-based marketing motion in Austin, TX. You will define channel mix across content, display, social, email, and events, always-on and evolving to engage named target accounts and their buying committees.

You will design messaging by segment and persona, refresh campaigns with new assets, and collaborate with SDRs to ensure messaging aligns with broader outreach.