Strategic ABM & Demand Gen Leader

Agiloft; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Wellness day

Floating holidays

ERGs

Job summary

Agiloft is hiring a Demand Generation & ABM Manager to drive qualified pipeline through integrated demand gen and ABM programs across priority markets. You will own audience strategy, channel mix, and testing, partnering with Sales, SDRs, Product Marketing, and Marketing Ops.

The role requires 8+ years in B2B marketing with SaaS or similar buying journeys, and hands-on experience with Salesforce, Marketo, HubSpot, and analytics. A data-driven, collaborative approach is essential.

Qualifications

• 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B marketing disciplines, including significant experience developing strategic ABM programs.
• Proven ability to translate business and market opportunities into audience, campaign, channel, and optimization strategies.
• Experience partnering effectively with Sales and SDR organizations to align priorities and activate coordinated marketing and sales motions.

Responsibilities

• Own integrated demand generation and ABM programs to generate qualified pipeline within target markets and accounts.
• Translate growth objectives into campaign strategies across 1:1, 1:few, and 1:many motions.
• Develop segmentation and targeting strategies prioritizing audiences by opportunity and engagement.
• Collaborate with Marketing Ops to maintain high-quality target accounts and segmentation.
• Orchestrate campaigns across channels including digital, email, events, content, social, and partnerships.

Skills

Demand generation

ABM strategy

Campaign management

Cross-functional collaboration

Data-driven decision making

Marketing automation

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Job description

Agiloft is hiring a Demand Generation & ABM Manager to drive qualified pipeline through integrated demand gen and ABM programs across priority markets. You will own audience strategy, channel mix, and testing, partnering with Sales, SDRs, Product Marketing, and Marketing Ops.

The role requires 8+ years in B2B marketing with SaaS or similar buying journeys, and hands-on experience with Salesforce, Marketo, HubSpot, and analytics. A data-driven, collaborative approach is essential.