Strategic Data & Campaign Analytics Lead

Propel Consult; Town of Mansfield (NY); Hybrid; USD 56,000 - 91,000; Full time

Benefits offered by this job

25 days' holiday (+ bank holidays)

Hybrid working

Job summary

Propel Consult in Mansfield is seeking a Data & Campaign Analytics Manager to transform data into commercial insight. You will own analytical briefs, cross‑team collaboration, and presenting recommendations to executive audiences.

Ideal candidates combine quantitative analysis with strong stakeholder management and a proven ability to translate complex data into actionable guidance. Hybrid work is available with on‑site days in Mansfield.

Qualifications

• Proven track record in data and campaign analytics with complex datasets.
• Experience translating data into commercial insights for executives.
• Strong Excel and data tools proficiency with commercial judgement.

Responsibilities

• Lead briefs from scoping to analysis and presentation.
• Analyze campaigns and sales data to identify trends and opportunities.
• Assess social and performance marketing campaigns and provide recommendations.
• Deliver quantitative analyses across datasets (sales, campaigns, market research).
• Apply advanced analytics to add context and commercial value to findings.
• Prepare clear client-facing reports and present to senior stakeholders.
• Collaborate across teams while managing priorities independently.

Skills

Advanced Excel

Data analysis

Stakeholder management

Executive communication

Analytical storytelling

Regression / multivariate analysis

Segmentation analysis

AI tooling awareness

Tools

Python

Google Analytics

Power Pivot

Displayr

Power BI

SQL

Copilot / AI tools

Job description

Propel Consult in Mansfield is seeking a Data & Campaign Analytics Manager to transform data into commercial insight. You will own analytical briefs, cross‑team collaboration, and presenting recommendations to executive audiences.

Ideal candidates combine quantitative analysis with strong stakeholder management and a proven ability to translate complex data into actionable guidance. Hybrid work is available with on‑site days in Mansfield.