Strategic Cybersecurity Partner Marketing Manager

Optiv; Overland Park (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Optiv Marketing is seeking a Partner Marketing Manager to lead joint marketing initiatives with Optiv's cybersecurity technology providers. The role focuses on building and managing partner-driven campaigns, aligning with the Partner Alliance Team and internal marketing groups.

You will collaborate across marketing, sales enablement, content, and regional teams to report ROI, manage sponsorships, and drive awareness of go-to-market programs with partners, strengthening Optiv’s presence in the

Qualifications

• 5+ years in partner marketing in a B2B tech environment.
• Experience with partner programs and joint marketing.
• Ability to influence senior stakeholders.
• Proficient with SFDC, Word, Excel; Marketo and others a plus.

Responsibilities

• Collaborate with cybersecurity providers on joint marketing.
• Align plans to partner business plans.
• Report ROI with marketing operations.
• Hold regular planning and execution meetings with partners.
• Procure partner sponsorships for marketing programs.
• Encourage participation in partner programs.
• Drive awareness of joint GTM efforts internally and with partners.
• Increase Optiv’s brand and presence with partners.

Skills

Partner marketing

ROI analysis

Stakeholder engagement

Cross-functional influence

Data-driven

B2B marketing

Tools

SFDC

Word

Excel

Marketo

Workfront

NetSuite

SharePoint

Job description

Optiv Marketing is seeking a Partner Marketing Manager to lead joint marketing initiatives with Optiv's cybersecurity technology providers. The role focuses on building and managing partner-driven campaigns, aligning with the Partner Alliance Team and internal marketing groups.

You will collaborate across marketing, sales enablement, content, and regional teams to report ROI, manage sponsorships, and drive awareness of go-to-market programs with partners, strengthening Optiv’s presence in the