Partner Marketing Manager | Remote, USA

Optiv; Overland Park (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Optiv Marketing is seeking a Partner Marketing Manager to lead joint marketing initiatives with Optiv's cybersecurity technology providers. The role focuses on building and managing partner-driven campaigns, aligning with the Partner Alliance Team and internal marketing groups.

You will collaborate across marketing, sales enablement, content, and regional teams to report ROI, manage sponsorships, and drive awareness of go-to-market programs with partners, strengthening Optiv’s presence in the

Qualifications

• 5+ years in partner marketing in a B2B tech environment.
• Experience with partner programs and joint marketing.
• Ability to influence senior stakeholders.
• Proficient with SFDC, Word, Excel; Marketo and others a plus.

Responsibilities

• Collaborate with cybersecurity providers on joint marketing.
• Align plans to partner business plans.
• Report ROI with marketing operations.
• Hold regular planning and execution meetings with partners.
• Procure partner sponsorships for marketing programs.
• Encourage participation in partner programs.
• Drive awareness of joint GTM efforts internally and with partners.
• Increase Optiv’s brand and presence with partners.

Skills

Partner marketing

ROI analysis

Stakeholder engagement

Cross-functional influence

Data-driven

B2B marketing

Tools

SFDC

Word

Excel

Marketo

Workfront

NetSuite

SharePoint

Job description

Optiv Marketing is seeking a Partner Marketing Manager to work with a subset of the company’s growing cybersecurity technology provider business partnerships. The candidate should have extensive experience in channel marketing between partners channel partners.

A history and understanding of cybersecurity industry topics and solutions are preferred. You will be a great fit for this position if you have knowledge and passion for cybersecurity, have worked with large partnerships for joint marketing efforts, and enjoy collaboration with multiple internal and external teams to build and report on marketing plans. Maneuvering an ever-changing and complex environment with moving parts is a must.

This position falls under the Optiv Growth Marketing Organization. The role will be responsible for working with Optiv’s partner alliance team to build and manage joint marketing plans with assigned partners. In this effort, collaboration with Optiv’s other marketing teams such as Solutions Marketing, Enablement, Content, Creative, Demand Generation, Corporate Programs, and Regional Marketing is essential.

How You'll Make An Impact

• Collaborate with cybersecurity technology providers to build best of bread integrated joint / cross-marketing efforts
• Align marketing plans to partner business plans led by Optiv Partner Alliance Team and Optiv leadership
• Work with marketing operations team to report ROI on marketing efforts
• Maintain a regular cadence of planning and execution meetings with assigned partners
• Procure partner sponsorship commitments for Optiv marketing programs and events
• Encourage Optiv participation in imperative partner programs as needed by the partner alliance team
• Work with parent alliance team and enablement to drive awareness of joint go to market efforts within Optiv and withing partners
• Help increase Optiv’s brand and presence with the partners

What We’re Looking For

• 5+ years of work experience – with a least 3 years of partner marketing experience in a B2B high tech organization
• Experience and personal passion for working with partners
• Knowledge of partner marketing strategies that create maximum return on marketing investmentsSkills to engage and influence at senior levels at Optiv and partners
• Must have prior experience with SFDC, Word, and Excel. Experience with Marketo, Workfront, NetSuite, and SharePoint are a major plus.
• Proven ability to influence cross-functional teams without formal authority and to work in a fast changing environment
• Strong interpersonal, verbal, and communication skills as well as the ability to work effectively across multiple internal departments and external organizations
• Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting
• A unique blend of business, marketing, and technical acumen

What You Can Expect From Optiv

• A company committed to our inclusive value through our Employee Resource Groups
• Work/life balance
• Professional training resources
• Creative problem-solving and the ability to tackle unique, complex projects
• Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
• The ability and technology necessary to productively work remotely/from home (where applicable)

EEO Statement

Optiv is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age 40 and over, marital status, genetic information, national origin, status as an individual with a disability, military or veteran status, or any other basis protected by federal, state, or local law.

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