Strategic Cross-Platform Media Sales Executive

TEGNA Inc.; Little Rock (AR); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Teladoc access

Paid time off

Nine holidays

Job summary

TEGNA Inc. in Little Rock is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across broadcast TV, Premion streaming/CTV, and digital.

You will walk into business owners' offices or agency pitches, uncover what drives their marketing, and build tailored, multi-platform solutions to win budgets. This role offers base plus commission and opportunities to grow your book and career.

Qualifications

• 3–5 years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets in a competitive market.
• Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline.
• Command of the modern media landscape: broadcast television, streaming/CTV, programmatic, digital video, display, social, and content.
• Experience selling to business owners and/or agencies, and the presence to lead the room in a strategic pitch.
• Strong negotiation, presentation, and relationship-building skills.
• Fluency in turning data and analytics into a clear ROI story clients believe.

Responsibilities

• Driven new business. Build and maintain a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively. Uncover clients’ real business goals and architect tailored, multi-platform solutions with measurable outcomes.
• Own the full sales cycle. Prospect, qualify, present, negotiate and close business while meeting activity and revenue targets.
• Grow and defend the book by turning accounts into long-term partnerships and expanding them through upsell and cross-sell.
• Pitch with data. Build compelling, insight-driven proposals showing how broadcast reach and connected-TV targeting deliver ROI.
• Run your business. Manage pipeline, forecast accurately, and collaborate with teams to deliver campaigns that perform.

Skills

Prospecting

Negotiation

Relationship-building

CRM proficiency

Data-driven

Pitching

Tools

CRM software

Google Analytics

DSPs/SSPs

Job description

TEGNA Inc. in Little Rock is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across broadcast TV, Premion streaming/CTV, and digital.

You will walk into business owners' offices or agency pitches, uncover what drives their marketing, and build tailored, multi-platform solutions to win budgets. This role offers base plus commission and opportunities to grow your book and career.