Strategic CPG Growth Director — DTC & Retail

Power Digital Marketing; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Unlimited PTO

WFH stipend

Hybrid/Remote work

Job summary

Power Digital Marketing is seeking an experienced Client Strategy Lead to own a portfolio of 4–6 CPG accounts, primarily in beauty, personal care, wellness, or food and beverage brands. You will diagnose constraints, develop data-backed strategies, and drive growth across DTC and retail channels.

Ideal candidates demonstrate MMM/incrementality knowledge, channel fluency, and credibility to challenge assumptions.

Qualifications

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience.
• Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods shape media decisions
• Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution
• Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are important as media optimization
• Track record of retaining and growing accounts
• Has managed senior clients who have strong brand opinions and needs to be met with confidence

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement
• Own the senior client relationship
• QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail — understand cannibalization or reinforcement and advise accordingly
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple client contacts so no single contact departure risks accounts
• Ensure daily use of Iris, Nova, Pulse, and Power Circuit cadence at 100% across managed ADs
• Manage and develop 1–2 direct reports — conduct 1:1s and career reviews
• Coach analysts and specialists; provide timely feedback

Skills

CPG marketing

DTC

Retail brands

Amazon marketplace

MMM

Attribution

Channel strategy

Creative leadership

Team coaching

Account growth

Tools

Nova ecosystem

Iris intelligence

Pulse

Power Circuit

Job description

Power Digital Marketing is seeking an experienced Client Strategy Lead to own a portfolio of 4–6 CPG accounts, primarily in beauty, personal care, wellness, or food and beverage brands. You will diagnose constraints, develop data-backed strategies, and drive growth across DTC and retail channels.

Ideal candidates demonstrate MMM/incrementality knowledge, channel fluency, and credibility to challenge assumptions.