CPG Growth Director | Data-Driven Marketing & Retention

Power Digital Marketing; Northern (KY); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Robust Medical, Dental, Vision with up

401(k) with matching

Unlimited Time Off

Volunteer Time Off (VTO)

Fully flex work environment

WFH stipend

Employee Assistance Program (EAP)

US holidays + mental health days

Growth & leadership opportunities

DEI initiatives participation

Job summary

Power Digital Marketing, a tech-enabled growth firm, is seeking a senior leader to own a portfolio of 4–6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. You will diagnose core growth constraints, map competitive landscapes, and craft data-backed strategies to unlock incremental revenue across DTC and retail channels.

You'll collaborate with paid, SEO, content, influencer, and creative teams, manage 1–2 direct reports, and coach analysts to deliver impact.

Qualifications

• 6+ years in CPG marketing, ideally with DTC and retail brand experience.
• Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance
• Has relationships with retailers like Target, Ulta, Sephora, Whole Foods or similar partners.
• Has opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution.
• Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic.
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are important.
• Track record of retaining and growing accounts; able to manage senior clients with strong brand opinions.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship
• QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback

Skills

Account management

CPG marketing

Digital marketing strategy

Channel strategy

Client relationship management

Team leadership

Data-driven decision making

Tools

Nova ecosystem

Iris

Pulse

Job description

Power Digital Marketing, a tech-enabled growth firm, is seeking a senior leader to own a portfolio of 4–6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. You will diagnose core growth constraints, map competitive landscapes, and craft data-backed strategies to unlock incremental revenue across DTC and retail channels.

You'll collaborate with paid, SEO, content, influencer, and creative teams, manage 1–2 direct reports, and coach analysts to deliver impact.