Remote CPG Growth Director: DTC, Retail & Amazon Strategy

powerdigitalmarketing; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Power Digital Marketing is a growth marketing firm that combines marketing, consulting, and data intelligence to ignite revenue and brand recognition for leading brands. The role focuses on diagnosing core business constraints, building data-backed strategies across DTC and retail, and guiding senior client relationships to drive expansion and renewal.

The candidate will oversee 4–6 CPG accounts, work with Nova/Iris/Pulse tools, and coach 1–2 analysts while coordinating cross-channel efforts to

Qualifications

• 6+ years in CPG marketing with DTC/retail experience.
• Knowledge of Amazon: share of search, ASIN, buy box, sponsored vs. organic balance.
• Experience with retailer relationships (Target, Ulta, Sephora, Whole Foods).
• Opinions on CPG measurement (MMM, incrementality, attribution).
• Upper-funnel channel strategy: content, SEO, YouTube, programmatic.
• Comfort with creative-heavy accounts and influencer strategy.

Responsibilities

• Employ AI technologies to optimize processes.
• Leverage Nova ecosystem within your department.
• Conduct quarterly Power Circuit reviews to diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement.
• Own senior client relationships and drive decisions at QBRs.
• Advise on channel mix across DTC, Amazon, and retail.

Skills

CPG marketing

DTC experience

Retail partnerships

Amazon marketplace

Channel strategy

Team leadership

Tools

Nova platform

Iris

Pulse

Job description

Power Digital Marketing is a growth marketing firm that combines marketing, consulting, and data intelligence to ignite revenue and brand recognition for leading brands. The role focuses on diagnosing core business constraints, building data-backed strategies across DTC and retail, and guiding senior client relationships to drive expansion and renewal.

The candidate will oversee 4–6 CPG accounts, work with Nova/Iris/Pulse tools, and coach 1–2 analysts while coordinating cross-channel efforts to