Strategic Content Partnerships Lead

Touchpoint Media, Inc.; Saint Louis Park (MN); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Touchpoint Media, Inc. is seeking a Business Development Manager to grow the agency by building relationships, identifying opportunities and connecting organizations with content solutions that help them communicate more effectively.

You will lead new-business efforts, engaging prospective clients, understanding their challenges, and developing tailored solutions with Touchpoint’s editorial, design and video teams.

Qualifications

• 5+ years of experience in business development, sales, account management or a related client-facing role, preferably within a marketing, communications, creative, publishing or content agency environment.
• A demonstrated ability to generate leads, build relationships and turn opportunities into new business.
• Understanding of content marketing and communications and how editorial, design, video and digital content work together.
• Strong consultative selling skills and the ability to uncover the business need behind a client’s initial request.
• Excellent communication, presentation and relationship-building skills.
• Confidence in communicating with senior marketing, communications and business leaders.
• Strong writing skills and the ability to contribute to compelling proposals and presentations.
• Ability to collaborate with writers, editors, designers, videographers and other creative professionals.
• Strong organization and follow-through, with the ability to manage multiple prospects and opportunities at different stages.
• Comfortable working independently and taking ownership of the new-business process.
• Experience with CRM, prospecting and sales tools is preferred.

Responsabilités

• Build new business by identifying and pursuing prospective clients aligned with Touchpoint’s capabilities.
• Develop and maintain a strong pipeline of qualified new-business opportunities.
• Research organizations, industries and decision-makers to identify potential needs.
• Conduct strategic outreach through email, LinkedIn, networking, referrals, events and other channels.
• Build relationships with marketing, communications and business leaders to position Touchpoint as a trusted content partner.
• Lead discovery conversations to understand audiences, objectives, challenges, budgets and opportunities.
• Recommend content approaches drawing on editorial strategy, design, video and digital communications.
• Identify opportunities for integrated and ongoing content programs.
• Collaborate with editorial, creative and production teams to scope projects and develop proposals.
• Translate client needs into clear briefs for internal teams.
• Lead the development of proposals, presentations, capabilities materials and responses to RFPs.
• Present Touchpoint’s capabilities and recommendations to prospective clients.
• Develop project scopes and pricing with agency leadership and internal teams.
• Manage opportunities from initial contact through close.
• Follow up with prospects through longer B2B sales cycles.
• Ensure a smooth transition from new-business to delivery teams.
• Maintain records in CRM and provide regular pipeline reporting.
• Identify trends in client needs and the content marketing landscape for new opportunities.
• Help refine how Touchpoint positions and packages its capabilities.
• Identify opportunities to reconnect with past clients and partners.
• Work with leadership to set and track new-business goals.

Connaissances

Lead generation

Relationship building

Consultative selling

Client communications

Proposal development

Written communication

Multi-stakeholder collaboration

CRM & sales tools

Outils

CRM systems

Description du poste

Touchpoint Media, Inc. is seeking a Business Development Manager to grow the agency by building relationships, identifying opportunities and connecting organizations with content solutions that help them communicate more effectively.

You will lead new-business efforts, engaging prospective clients, understanding their challenges, and developing tailored solutions with Touchpoint’s editorial, design and video teams.