Strategic Content Lead, B2B Pharma Marketing & Stories

Genetec; North Carolina; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement program

Flexible working schedule

Job summary

Genetec in North America is seeking a Content Marketing Manager to lead B2B content programs and the customer story initiative. You will oversee a team of freelance writers, edit customer stories, blogs, and long-form assets, and direct short-form copy for digital ads and emails.

This role blends strategic writing with project management and collaboration across teams. The ideal candidate will bring 3–7+ years in content marketing or editorial management, strong writing abilities, and experience

Qualifications

• ~3–7+ years of experience in content marketing or editorial management.
• ~ Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines).
• ~ Strong project management skills with the ability to handle overlapping deadlines and stakeholders.
• ~ Experience managing freelance writers or agency partners.
• ~ Exceptional writing, editing, and storytelling abilities.
• ~ Working knowledge of SEO and content performance optimization.
• ~ Strong collaboration and communication skills.
• ~ Experience using a project management platform.
• ~ Candidate must be located anywhere in the East or Central USA.

Responsibilities

• Manage a team of freelance writers, agency partners, and internal stakeholders to ensure high value content projects are completed on time.
• Customer stories – both written and video.
• Blog articles.
• Ebooks and long-form assets.
• Write short-form copy for small projects, include digital ads and emails.
• Review and edit content to ensure alignment with brand voice, messaging, and quality standards.
• Review content briefs and make suggestions for content enhancements.
• Manage the North America Customer Story program – both written and video.
• Promote the customer story program to internal team and potential customers.
• Schedule and direct customer interviews.
• Manage follow-up reviews, and final approvals.
• Continuously analyze content performance and recommend improvements.
• Work with internal team members to suggest content additions or improvements to enhance campaign performance.

Skills

Content marketing

Editorial management

Project management

Freelance writers mgmt

SEO basics

Communication & collaboration

Job description

Genetec in North America is seeking a Content Marketing Manager to lead B2B content programs and the customer story initiative. You will oversee a team of freelance writers, edit customer stories, blogs, and long-form assets, and direct short-form copy for digital ads and emails.

This role blends strategic writing with project management and collaboration across teams. The ideal candidate will bring 3–7+ years in content marketing or editorial management, strong writing abilities, and experience