B2B Content Marketing Lead: Customer Stories & Editorial

Genetec; Florida; Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401K match

Tuition reimbursement

Flexible schedule

Descripción de la vacante

Genetec is seeking a Content Marketing Manager to lead B2B content programs and the North America customer story initiative. You will oversee a team of freelance writers, editors, and internal stakeholders, directing content from customer stories to blogs and ebooks while ensuring brand alignment and campaign impact.

The role combines writing opportunities with strong project management, requiring collaboration across teams and a focus on content performance optimization.

Formación

• 3-7+ years in content marketing or editorial leadership.
• Experience managing multiple content formats (case studies, blogs, ebooks).
• Strong project management with overlapping deadlines.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Ability to collaborate across teams and communicate clearly.
• Must be located in East or Central USA.

Responsabilidades

• Lead a team of freelancers, agencies, and internal stakeholders to deliver high-value content on time.
• Write short-form copy for digital ads and emails as needed.
• Review and edit content to align with brand voice and quality standards.
• Review briefs and suggest content enhancements.
• Manage and promote the North America Customer Story program, including interviews.
• Analyze content performance and propose improvements.
• Coordinate with teams to add content and improve campaign results.
• Monitor and report on key metrics like stories, engagement, and traffic.

Conocimientos

Content marketing

Editorial management

Project management

Freelance writers

Editing & storytelling

SEO basics

Collaboration

PM platforms

Descripción del empleo

Genetec is seeking a Content Marketing Manager to lead B2B content programs and the North America customer story initiative. You will oversee a team of freelance writers, editors, and internal stakeholders, directing content from customer stories to blogs and ebooks while ensuring brand alignment and campaign impact.

The role combines writing opportunities with strong project management, requiring collaboration across teams and a focus on content performance optimization.