Pharma Content Marketing Lead - Editorial & Campaigns

Genetec; Clayton (NC); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement

Flexible schedule

Job summary

Genetec is seeking a Content Marketing Manager to lead North America B2B content programs and customer stories. The role will manage writers, edit a range of content, and ensure alignment with brand standards, campaign goals, and performance metrics.

The ideal candidate brings strong writing, editorial judgment, and project management, capable of coordinating multiple projects and guiding freelance writers to support the North America Marketing Team.

Qualifications

• 3–7+ years of experience in content marketing or editorial management.
• Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Strong collaboration and communication skills.
• Experience using a project management platform.

Responsibilities

• Manage a team of freelance writers, agency partners, and internal stakeholders to deliver high-value content on time.
• Oversee customer stories (written and video), blogs, ebooks, and short-form copy for ads and emails.
• Review and edit content to ensure brand voice, messaging and quality.
• Review briefs and suggest content enhancements.
• Lead the North America Customer Story program (written and video).
• Promote the customer story program to internal teams and potential customers.
• Schedule and direct customer interviews; manage follow-up reviews and final approvals.
• Analyze content performance and recommend improvements.

Skills

Content marketing

Editorial management

Project management

Freelance management

SEO basics

Team collaboration

Tools

Project management software

Job description

Genetec is seeking a Content Marketing Manager to lead North America B2B content programs and customer stories. The role will manage writers, edit a range of content, and ensure alignment with brand standards, campaign goals, and performance metrics.

The ideal candidate brings strong writing, editorial judgment, and project management, capable of coordinating multiple projects and guiding freelance writers to support the North America Marketing Team.