Strategic Consumer Insights Manager - Growth & Brand

Kraft Heinz; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Job summary

Kraft Heinz seeks a consumer insights manager to partner with Marketing and Sales, shaping beverage mix strategy across Mio, Crystal Light, and others. You will lead market research, consumer targeting, and brand strategy to drive growth and product renovation while ensuring alignment with cross-functional teams.

The role emphasizes strategic partnership, data-driven decision-making, and the ability to influence senior leadership in a fast-paced, entrepreneurial environment.

Qualifications

• Experience driving market research and consumer insights to inform brand strategy and product decisions.
• Ability to partner with Marketing, Sales, and cross-functional teams to influence initiatives.
• Proven track record of developing actionable recommendations and communicating them clearly.

Responsibilities

• Define market position and product/brand strategy through competitor analysis and market research.
• Articulate product benefits and translate into customer messaging and collateral.
• Lead strategy discussions across Hydration, Desserts & Meals to drive growth and market adoption.

Skills

Strategic

Influential

Impactful

Owner

Flexible

Strong Communicator

Self-motivated

Analytical

Collaborator

Coach & People Leader

Curiosity & Action

Influence

Job description

Kraft Heinz seeks a consumer insights manager to partner with Marketing and Sales, shaping beverage mix strategy across Mio, Crystal Light, and others. You will lead market research, consumer targeting, and brand strategy to drive growth and product renovation while ensuring alignment with cross-functional teams.

The role emphasizes strategic partnership, data-driven decision-making, and the ability to influence senior leadership in a fast-paced, entrepreneurial environment.