Growth-Focused Portfolio Marketing Analyst

Kraft Heinz; Chicago (IL); On-site; USD 90,000 - 112,000; Full time

Benefits offered by this job

Performance-based bonus

Healthcare coverage

Wellbeing programs

Job summary

Kraft Heinz in Chicago is seeking an analytical and strategic thinker for the Portfolio Marketing team. You will analyze consumption, panel data, market research, and consumer insights to inform portfolio campaigns for power window programs, collaborating with brand management, sales, eCom & Customer Marketing, and external partners.

This role focuses on developing campaign roadmaps, defining success metrics, and translating data into actionable plans.

Qualifications

• 2+ years of experience in marketing analytics, market research, or a related field.
• Strong analytical and problem-solving skills with ability to interpret data and derive insights.
• Excellent communication and collaboration skills for cross-functional teamwork.
• Knowledge of consumer behavior and trends in food and beverage.

Responsibilities

• Portfolio Campaign Analysis: analyze consumption, panel data, market research, and consumer insights to identify opportunities and campaigns.
• Define Success Metrics: collaborate to define metrics using performance data and insights from brand and sales teams.
• Develop Campaign Roadmaps: partner to create roadmaps with milestones and deliverables.
• Cross-Functional Collaboration: work with teams to analyze brand performance and inform portfolio priorities.
• Collaborate with Omni Shopper Marketing to define KPIs and targets for programs.
• Work with Perfect Store team to interpret trends and forecast impact of campaigns.

Skills

Marketing analytics

Market research

Cross-functional collaboration

Data interpretation

Job description

Kraft Heinz in Chicago is seeking an analytical and strategic thinker for the Portfolio Marketing team. You will analyze consumption, panel data, market research, and consumer insights to inform portfolio campaigns for power window programs, collaborating with brand management, sales, eCom & Customer Marketing, and external partners.

This role focuses on developing campaign roadmaps, defining success metrics, and translating data into actionable plans.