Senior Consumer Insights Leader — North America Growth

Kraft Heinz; Chicago (IL); On-site; USD 121,000 - 151,000; Full time

Benefits offered by this job

401k

Healthcare plans

Paid time off

Wellbeing programs

Flexible work arrangements

Job summary

Kraft Heinz in Chicago seeks a Senior Manager, Consumer Insights for the North American portfolio to shape brand strategy and guide decision-making across base and innovation initiatives. You will partner with Marketing, R&D, Sales and Category Leadership to translate consumer insights into actionable plans.

The role emphasizes quantitative methods, syndicated tools, and compelling storytelling with data, while building best practices and leading a high-performing insights team in a fast-paced

Qualifications

• Strong experience in strategic insights/consumer analytics roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
• Proficient in various market research techniques, especially quantitative methods. Interaction with modeling processes or results a plus (i.e., Marketing Mix, Price & Promotion)
• Thrives in agile ways of working and has a track record of collaboration with cross-functional partners like Marketing, R&D, Sales & Category Leadership, Sensory, Finance and more.

Responsibilities

• Strategic insights' partner to the North American Snacks Team.
• Be key Strategic Insight lead across full North American portfolio of brands
• Develop comprehensive research best practices for both existing products and new products from scoping, ideation, testing and post-decision analysis, packaging graphics and structure, advertising testing, etc.
• Lead yearly strategic grounding analyses for supporting categories in preparation for situational assessment and the brand planning cycle.
• Help develop and influence research Best Practices for the organization. This includes methodologies, vendor assessment, delivery expectations, and communication to a broad set of Insights counterparts & cross-functional teams
• Requires working in high levels of ambiguity, creating strategic direction for growth.

Skills

Strategic

Business Competence

Influential

Impactful

Owner Mindset

Analytical

Flexibility

Communication

Self-motivated

Collaboration

Coaching

Curiosity

Influence

Job description

Kraft Heinz in Chicago seeks a Senior Manager, Consumer Insights for the North American portfolio to shape brand strategy and guide decision-making across base and innovation initiatives. You will partner with Marketing, R&D, Sales and Category Leadership to translate consumer insights into actionable plans.

The role emphasizes quantitative methods, syndicated tools, and compelling storytelling with data, while building best practices and leading a high-performing insights team in a fast-paced