Manager, Consumer Insights- Hydration

Kraft Heinz; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Job summary

Kraft Heinz seeks a consumer insights manager to partner with Marketing and Sales, shaping beverage mix strategy across Mio, Crystal Light, and others. You will lead market research, consumer targeting, and brand strategy to drive growth and product renovation while ensuring alignment with cross-functional teams.

The role emphasizes strategic partnership, data-driven decision-making, and the ability to influence senior leadership in a fast-paced, entrepreneurial environment.

Qualifications

• Experience driving market research and consumer insights to inform brand strategy and product decisions.
• Ability to partner with Marketing, Sales, and cross-functional teams to influence initiatives.
• Proven track record of developing actionable recommendations and communicating them clearly.

Responsibilities

• Define market position and product/brand strategy through competitor analysis and market research.
• Articulate product benefits and translate into customer messaging and collateral.
• Lead strategy discussions across Hydration, Desserts & Meals to drive growth and market adoption.

Skills

Strategic

Influential

Impactful

Owner

Flexible

Strong Communicator

Self-motivated

Analytical

Collaborator

Coach & People Leader

Curiosity & Action

Influence

Job description

Job Description

Job ID R-106552

Date posted 09/10/2026

Team Product / Brand Management

Location Chicago, IL, US

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

Job Description

As a key strategic business partner and consumer insights manager for Hydration, you will have the opportunity to directly impact growth in the Hydration, Desserts & Meals Business Unit. In this role, you will be responsible for helping develop and execute the strategy on beverage mixes including Mio, Crystal Light, and others, by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation, to communication evaluation (and more).

The Role – Key Skills:

• Strategic: Be a key strategic business partner to Marketing team and a transformational leader. Demonstrating understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward
• Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
• Impactful: Influence "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
• An Owner: Be versatile with agility, think and act like a start-up, and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
• Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Manage ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
• Strong Communicator: Showcase strong interpersonal skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
• Self-motivated: Ability to handle many workstreams, challenging priorities and distill a plan that can be implemented for the team
• Analytical: Ability to see through data and recognize patterns to advise brand actions
• Collaborator: Team player, thrives in a fast-paced entrepreneurial environment
• Coach & People Leader: Share knowledge and develop a high-performing team
• Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
• Influence: Ability to influence at senior levels of an organization and drive focus and impact

Qualifications

• 4+ Years of experience in insights (on either the vendor side or client side – client side experience preferred).
• Proficient in various market research techniques, including both qualitative and quantitative methods
• Experience working with both primary and secondary data sources