Global Consumer Foresight & Marketplace Strategy Lead

Kraft Heinz; Chicago (IL); Hybrid; USD 164,000 - 205,000; Full time

Job summary

Kraft Heinz seeks an Associate Director, Global Consumer Foresight & Marketplace Strategy to champion consumer insights and lead trends from research to strategy. This role informs enterprise-wide consumer north star and localizes insights for global markets, collaborating with strategy, innovation, and R&D teams.

The position requires strategic thinking and strong research expertise to translate data into actionable recommendations.

Qualifications

• 10+ years in strategic insights/consumer research or trends-focused role; 7+ years with supplier/agency/manufacturer mix.
• Comfort with leading custom research and synthesizing secondary data to tell a holistic story.
• Distill cultural, consumer, and culinary trends to drive innovation pipelines and business strategy.
• Tailor content for diverse audiences; interact with executive leadership; strong storytelling.
• Tolerance for ambiguity; lead change and manage projects with impact.
• Experience with trend/foresight tools and syndicated data (Nielsen/Circana/Mintel).
• Masterful communication and presentation skills across major stakeholders.

Responsibilities

• Synthesize information and build data-informed perspectives to inform strategic planning.
• Represent consumer expertise globally considering macroeconomics, marketplace dynamics, attitudes today and tomorrow.
• Lead enterprise learning plans and trend deep dives to inform platform development and strategy.
• Connect consumer, culinary, and cultural trends to motivations and translate signals into opportunities.
• Vet and onboard new technologies and data sources to develop best-in-class methodologies.
• Ensure the consumer is at the forefront and drive actionable recommendations.
• Operate in ambiguity and define strategic direction for 1–10 year growth.

Skills

Strategic insights

Consumer research

Trend forecasting

Data storytelling

Cross-functional leadership

Executive communication

Influence and collaboration

Education

Advanced Degree Preferred

MBA or related master's preferred

Tools

Nielsen

Circana

Mintel

Job description

Kraft Heinz seeks an Associate Director, Global Consumer Foresight & Marketplace Strategy to champion consumer insights and lead trends from research to strategy. This role informs enterprise-wide consumer north star and localizes insights for global markets, collaborating with strategy, innovation, and R&D teams.

The position requires strategic thinking and strong research expertise to translate data into actionable recommendations.