Senior PMM for CLM Platform Positioning

Docusign; Seattle (WA); Hybrid; USD 140,000 - 207,000; Full time

Benefits offered by this job

Paid Time Off

Health benefits

Retirement plans

Learning and development

Parental leave

RSUs

Bonus plan

Job summary

DocuSign is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative, positioning, and messaging for CLM within the IAM platform.

This high-visibility, cross-functional role partners with Product, Sales, Corporate Marketing, and Field Marketing to build a consistent, differentiated story across launches and campaigns. Reporting to the Director of Product Marketing, you will enable teams on competitive positioning, support analyst relations, and contribute

Qualifications

• 8+ years of product marketing experience in the B2B SaaS space.
• Experience with CLM, contract management, or enterprise software storytelling.
• Bachelor's degree or equivalent practical experience.
• Experience supporting analyst relations activities and enabling on analyst rankings.
• Proven ability to drive projects from concept to completion with minimal direction.

Responsibilities

• Own, update, and maintain positioning and narrative for CLM within the IAM platform.
• Develop messaging strategy aligned with platform narrative and GTM goals.
• Review CLM product launches for narrative consistency across releases.
• Explain why Docusign's contract management is differentiated within IAM.
• Enable teams on competitive positioning and platform messaging for enterprise deals.
• Support analyst relations briefing and content development for firms like Gartner, Forrester, IDC.
• Contribute to Momentum, user conferences, and executive briefings for consistent messaging.

Skills

8+ years PMM

B2B SaaS

CLM knowledge

Messaging & positioning

Analyst relations

Education

Bachelor's degree or equivalent

Job description

DocuSign is seeking a Sr. Product Marketing Manager for Platform Positioning to own the strategic narrative, positioning, and messaging for CLM within the IAM platform.

This high-visibility, cross-functional role partners with Product, Sales, Corporate Marketing, and Field Marketing to build a consistent, differentiated story across launches and campaigns. Reporting to the Director of Product Marketing, you will enable teams on competitive positioning, support analyst relations, and contribute