Strategic Campaign Director — Defense Programs Lead

BAE Systems, Inc.; Sterling Heights (MI); On-site; USD 173,000 - 294,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Health savings accounts

401(k) savings plan

Disability coverage

Life and accident insurance

Employee assistance program

Legal plan

Other perks including discounts on ins

Paid time off and holidays; parental/m

Job summary

BAE Systems, Inc. seeks a Director- Programs - Campaign Lead to support our Combat Mission Systems business.

The role leads cross-functional teams to develop, lead, and manage strategies for AMPV and Bradley Fighting Vehicles, identifying opportunities and shaping plans to introduce new products and drive growth. The Director will supervise capture, campaign strategy, ROI analyses, and stakeholder communications with DoD customers, partners, and internal teams, ensuring alignment with DoW

Qualifications

• Active clearance or the ability to obtain Secret clearance.
• Bachelor's Degree and 12 years work experience or equivalent.
• Proven track record of developing and executing successful campaigns that drive growth and revenue.
• Experience in Business Development, Capture Management, Campaign Strategy, Strategic Market Development/Growth, or related.
• Experience in Strategic Campaign Development.
• Experience in Business Case analysis and ROI evaluation.
• Experience in Defense (DoD) Contracting or similar industries.

Responsibilities

• Develop and execute an integrated strategic Campaign aligning with business objectives and customer needs to win in the US Army's new Transformation in Contract (TIC) environment.
• Lead a team of capture professionals, providing guidance, coaching, and development opportunities.
• Collaborate with cross-functional teams to ensure campaign alignment and effective execution.
• Analyze market trends, competitor activity, and customer needs to inform campaign strategy and tactics.
• Conduct business case analyses to identify opportunities, assess risks, and evaluate ROI.

Skills

Active clearance

Campaign strategy

Strategic market development

ROI evaluation

Defense contracting

Business development

Capture management

Stakeholder communication

Education

Bachelor's degree + 12 years experience

Master's degree (preferred)

Defense/DoD contracting knowledge (certifications optional)

Tools

CRM

Marketing automation

Job description

BAE Systems, Inc. seeks a Director- Programs - Campaign Lead to support our Combat Mission Systems business.

The role leads cross-functional teams to develop, lead, and manage strategies for AMPV and Bradley Fighting Vehicles, identifying opportunities and shaping plans to introduce new products and drive growth. The Director will supervise capture, campaign strategy, ROI analyses, and stakeholder communications with DoD customers, partners, and internal teams, ensuring alignment with DoW