Strategic Brand Partnerships Lead

TikTok; San Francisco (CA); On-site; USD 130,000 - 175,000; Full time

Job summary

TikTok in San Francisco, CA is seeking a Brand Partnerships Manager to lead enterprise client engagements and drive revenue growth. You’ll craft data-driven media strategies, manage key partnerships, and coordinate cross-functional teams to deliver scalable advertising solutions.

The role emphasizes consultative selling, portfolio expansion, and rigorous analytics to optimize campaigns and secure long-term partnerships in a fast-growing tech environment.

Qualifications

• Bachelor’s degree in a related field and 4 years of experience.
• Experience in digital media sales, brand advertising, gaming, or online advertising.
• Experience handling stakeholder relationships and gathering feedback to drive revenue.
• Experience providing data-driven insights to identify opportunities to grow revenue.
• Building scalable business processes in hyper-growth environments.

Responsibilities

• Build and maintain partnerships with clients and advertisers by providing consultative strategies, media recommendations and enterprise account support.
• Apply a data-driven understanding of media sales processes and product combination to scale existing partnerships and activate new accounts.
• Research, analyze and synthesize internal performance data, market trends and case studies to identify, prioritize, and secure new business opportunities and accelerate revenue growth.
• Prepare presentations to deliver customized, data-supported advertising solutions.
• Monitor business performance metrics to measure the effectiveness of initiatives, and proactively identify opportunities for campaign optimization, upselling, and long-term partnership expansion.
• Share product updates and platform developments with clients and agencies.
• Work cross-functionally with various internal teams and discuss analytics insights to align on business strategies.
• Leverage data findings to develop best practices for client engagement, sales, and service delivery.

Skills

Digital media sales

Brand advertising

Marketing

Online advertising

Data analytics

Stakeholder management

Education

Bachelor's degree + related field

Tools

Self-serve platform

Auction/biddable buying

Data analysis tools

Job description

TikTok in San Francisco, CA is seeking a Brand Partnerships Manager to lead enterprise client engagements and drive revenue growth. You’ll craft data-driven media strategies, manage key partnerships, and coordinate cross-functional teams to deliver scalable advertising solutions.

The role emphasizes consultative selling, portfolio expansion, and rigorous analytics to optimize campaigns and secure long-term partnerships in a fast-growing tech environment.