Strategic B2B Growth & Partnerships Associate

Gbg Plc; New York, Northern (NY, KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

GBG Plc is expanding its New Business team across the Americas, seeking a Business Development Associate to identify, qualify, and develop new opportunities in Key and Enterprise segments. You will support account-based marketing, market research, and collaboration with Sales and Marketing to maximize account potential.

Working with Sales and Marketing, you’ll manage inbound demand, prepare for meetings, and contribute to growth across Financial Services, FinTech, eCommerce, Healthcare, and

Qualifications

• Strong communication and interpersonal skills with professional prospect engagement.
• Curious and analytical with ability to understand businesses, industries and challenges.
• Excellent organizational and time management skills with strong attention to detail.
• Ability to conduct research, synthesize information, and translate findings into insights.
• Proactive, self-motivated, and able to own projects and outcomes.
• Collaborative team player across Sales, Marketing, Customer Success and other functions.
• Experience with or interest in sales and marketing technologies like Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot.

Responsibilities

• Serve as the first point of contact for inbound leads, qualifying opportunities.
• Route qualified opportunities to Account Executives and ensure a seamless prospect experience.
• Monitor 6sense intent and ABM alerts and coordinate timely follow-up with Sales.
• Conduct market and stakeholder research to support outreach and opportunity development.
• Prepare for prospect and customer meetings with account briefs and call plans.
• Build and maintain target account and contact lists for ABM campaigns and territory planning.
• Support conference and event planning by identifying attendees and prospects.
• Conduct market and competitive research to identify trends and growth areas.
• Maintain lead, account and activity data in Salesforce and other tools.

Skills

communication

analytical thinking

organizational skills

research

ownership

collaboration

sales tech familiarity

AI tools proficient

Tools

Salesforce

LinkedIn Sales Navigator

6sense

HubSpot

Job description

GBG Plc is expanding its New Business team across the Americas, seeking a Business Development Associate to identify, qualify, and develop new opportunities in Key and Enterprise segments. You will support account-based marketing, market research, and collaboration with Sales and Marketing to maximize account potential.

Working with Sales and Marketing, you’ll manage inbound demand, prepare for meetings, and contribute to growth across Financial Services, FinTech, eCommerce, Healthcare, and