Growth-Oriented Business Development Associate

Gbg; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

GBG Loqate, Americas is seeking a Business Development Associate to identify, qualify, and develop new business opportunities across Key and Enterprise segments. You’ll work closely with Sales and Marketing to manage inbound demand and support account-based marketing initiatives.

This role provides broad exposure to the sales process and a foundation for a future career in enterprise sales or account management.

Qualifications

• Excellent communication and interpersonal skills.
• Analytical mindset with curiosity about businesses and industries.
• Strong organizational skills and attention to detail.
• Ability to conduct research and translate findings into insights.
• Proactive, self-motivated, and ownership-oriented.
• Team player with cross-functional collaboration experience.
• Experience with or interest in Salesforce, LinkedIn Navigator, 6sense, HubSpot or similar tools.
• Comfort with AI tools to boost productivity and engagement.

Responsibilities

• Serve as the first point of contact for inbound leads, conducting discovery and qualification to understand business needs, use cases, and fit.
• Route qualified opportunities to the appropriate Account Executive while ensuring a seamless prospect experience.
• Monitor and manage 6sense intent and ABM alerts, identifying buying signals and coordinating timely follow-up with Sales.
• Conduct account, industry, and stakeholder research to support strategic outreach, customer meetings, and opportunity development.
• Partner with Account Executives to prepare for prospect and customer meetings, including account briefs, call plans, and research summaries.
• Build and maintain target account and contact lists for ABM campaigns, territory planning, and field marketing initiatives.
• Support conference and event planning by researching attendees, identifying target prospects, and coordinating pre-event meeting opportunities.
• Conduct market and competitive research to identify trends, opportunities, and potential areas for growth.
• Maintain accurate lead, account, and activity data within Salesforce and other sales tools to support pipeline visibility and reporting.

Skills

Communication skills

Analytical mindset

Time management

Research & synthesis

Ownership

Team player

CRM software awareness

AI tools proficiency

Tools

Salesforce

LinkedIn Sales Navigator

6sense

HubSpot

Job description

GBG Loqate, Americas is seeking a Business Development Associate to identify, qualify, and develop new business opportunities across Key and Enterprise segments. You’ll work closely with Sales and Marketing to manage inbound demand and support account-based marketing initiatives.

This role provides broad exposure to the sales process and a foundation for a future career in enterprise sales or account management.