Business Development Associate

GBG Plc; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

GBG Plc’s New Business team in the Americas is seeking a Business Development Associate to identify, qualify, and develop new opportunities across Key and Enterprise segments. You will support Account Executives, manage inbound demand, and conduct market research to drive growth.

You’ll collaborate with Sales, Marketing, and Customer Success, using tools like Salesforce, LinkedIn Navigator, and 6sense to maximize outreach and productivity.

Qualifications

• Excellent communication and interpersonal skills.
• Curious and analytical about businesses, industries, and challenges.
• Strong organizational skills and attention to detail.
• Ability to conduct market research and translate findings into insights.

Responsibilities

• Serve as the first point of contact for inbound leads and qualify opportunities.
• Route opportunities to Account Executives and ensure a smooth prospect experience.
• Monitor 6sense intent and ABM alerts for timely follow-up.
• Conduct account, industry, and stakeholder research to support outreach and opportunity development.
• Prepare for prospect meetings with briefs, plans, and summaries.
• Build target account and contact lists for ABM campaigns and events.
• Support conference/event planning with attendee research and outreach.
• Conduct market and competitive research to identify growth opportunities.
• Maintain accurate data in Salesforce and other sales tools.

Skills

Communication skills

Analytical mindset

Time management

Research skills

Ownership

Collaboration

Sales tech experience

AI tools adoption

Tools

Salesforce

LinkedIn Sales Navigator

6sense

HubSpot

Job description

Enabling safe and rewarding digital lives for genuine people, everywhere

We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.

With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.

New Business Team - GBG Loqate, Americas

We’re a high-performing, collaborative team focused on helping leading organizations better connect with their customers through trusted data and intelligent solutions. Our portfolio combines best-in-class location intelligence, address verification, and data quality—powered by global data coverage and proprietary technology.

The New Business team is a core driver of growth across the Americas, responsible for acquiring new logos and expanding GBG’s footprint across key industries including Financial Services, FinTech, eCommerce, Healthcare, and Technology. We take a consultative approach—deeply understanding customer challenges and delivering solutions that drive measurable business outcomes.

Working cross-functionally with Product, Marketing, Pre-Sales, and Customer Success, the team ensures our solutions align to real market needs while maximizing impact across the customer lifecycle. Beyond new customer acquisition, the team plays a critical role in expansion—driving upsell and cross-sell across GBG’s Identity and Fraud portfolio.

The Role - Business Development Associate

As a Business Development Associate, you'll play a critical role in helping GBG Loqate identify, qualify, and develop new business opportunities across our Key and Enterprise segments. Working closely with Sales and Marketing, you'll serve as a strategic partner in managing inbound demand, supporting account-based marketing initiatives, conducting market research, and helping Account Executives maximize their effectiveness. This role provides broad exposure to the sales process and serves as an excellent foundation for a future career in enterprise sales or account management.

What you will do

• Serve as the first point of contact for inbound leads, conducting discovery and qualification to understand business needs, use cases, and fit.
• Route qualified opportunities to the appropriate Account Executive while ensuring a seamless prospect experience.
• Monitor and manage 6sense intent and ABM alerts, identifying buying signals and coordinating timely follow-up with Sales.
• Conduct account, industry, and stakeholder research to support strategic outreach, customer meetings, and opportunity development.
• Partner with Account Executives to prepare for prospect and customer meetings, including account briefs, call plans, and research summaries.
• Build and maintain target account and contact lists for ABM campaigns, territory planning, and field marketing initiatives.
• Support conference and event planning by researching attendees, identifying target prospects, and coordinating pre-event meeting opportunities.
• Conduct market and competitive research to identify trends, opportunities, and potential areas for growth.
• Maintain accurate lead, account, and activity data within Salesforce and other sales tools to support pipeline visibility and reporting.

Skills we are looking for

• Strong communication and interpersonal skills, with the confidence to engage prospective customers professionally.
• Naturally curious and analytical, with a passion for understanding businesses, industries, and customer challenges.
• Excellent organizational and time management skills with strong attention to detail.
• Ability to conduct research, synthesize information, and translate findings into actionable insights.
• Proactive, self-motivated, and comfortable taking ownership of projects and outcomes.
• Collaborative team player who enjoys working across Sales, Marketing, Customer Success, and other functions.
• Experience with or interest in sales and marketing technologies such as Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot, or similar platforms.
• Comfortable leveraging AI tools and modern technology to improve productivity, research, and customer engagement.

To find out more

As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.